Victoria's Secret "Real Secret"


Nicole Clark video: How VS campaign is sexualizing girls

Get 'em younger and younger

Victoria’s Secret has been marketing sexy to girls for years. This is not a new phenonemenon. And despite the arguments that they only market  to the over-18 age group... the secret is out.

Victoria's Secret as well as competing fashion companies have been trying—and succeeding—for years to persuade younger and younger girls to purchase their sexy line of clothing.

They will continue to push the edge of decency. Make a stand!
Victoria’s Secret is currently targeting teens with a lingerie line called "Bright Young Things," part of their Pink collection. The line has an array of panties, from a lace trimmed thong with "Call Me" on the front, to lace back underwear with the word "Wild" on the back to green-and-white polka-dot hipsters reading "Feeling Lucky?”.

Send an email (below) to Victoria's Secret to know the sexualizing of young girls has to end.


Recent Studies on the sexualization of girls

Sexualized Teen Girls: Tinsel Town's New Target
A ground-breaking new Special Report from PTC found that when underage female characters appear on screen: more sexual content is depicted; the teen girls show next to no negative response to being sexualized; more sexual incidents occur outside of any form of a committed relationship; and there is less accuracy in the TV content rating.

Report of the APA Task Force on the Sexualization of Girls
This report examines and summarizes psychological theory, research and clinical experience addressing the sexualization of girls.The report (a) defines sexualization; (b) examines the prevalence and provides examples of sexualization in society and in cultural institutions, as well as interpersonally and intrapsychically; (c) evaluates the evidence suggesting that sexualization has negative consequences for girls and for the rest of society; and (d) describes positive alternatives that may help counteract the the influence of sexualization.

Sexualization of Young People
Commissioned by the Home Office (UK), This review looks at how sexualized images and messages may be affecting the development of children and young people and influencing cultural norms, and examines the evidence for a link between sexualization and violence.

Other Studies