Document Image

Press Release

PTC Calls on Fox Broadcasting to Remove Explicit “ADHD” Easter Bunny Content

Target Corporation is Asked to Cease Its Sponsorship of Explicit “ADHD” Online Programming

Release Date: 4/16/2014

LOS ANGELES (April 16, 2014) – The Parents Television Council is calling on Fox Broadcasting to immediately remove the explicit video, “Easter Bunny’s Coming,” from its YouTube Channel for its “Animation Domination High-Def” (ADHD) programming block. The video short, which is produced and copyrighted by Fox Broadcasting Network, contains graphic cartoon images of fornicating rabbits, multiple unbleeped “f-words,” harsh references to male sexual anatomy and vulgar slang for ejaculation.

“Nine months ago we issued an urgent warning to parents, as well as a harsh condemnation to Fox Broadcasting and potential sponsors, regarding the network’s new ‘ADHD’ programming block. Fox has now validated our concerns by creating the most explicit material we’ve ever seen produced by a broadcast television network. Though still being distributed by Fox only via the Internet, the network is using its weekly broadcast to promote the website, and children are clearly in the cross hairs. And the recently tarnished retailer, Target, appears to be underwriting explicit material on the ‘ADHD’ website,” said PTC President Tim Winter.

“We thought we had seen the worst of ‘ADHD’ when Fox aired a segment several months ago with high school characters gleefully taking cell phone pictures of their genitals and texting the photos to other students. That content pales in comparison to the material in this new video.

“The animated Easter Bunny clip, which runs 2 minutes and 19 seconds in duration, features over a dozen unbleeped ‘f-words;’ depictions of dozens of fornicating rabbits; more than a dozen instances of a vulgar slang term for ejaculation; a depiction of a male character eating rabbit feces; and music lyrics that are grotesquely sexualizing and misogynistic. An overt reference to Christians and Jews only adds to the offensive nature of a video being promoted during Holy Week and Passover.

“The ‘ADHD’ Easter Bunny segment isn’t some random Internet video, it’s easily X-rated material that directly targets, and appeals to, children. The content is produced and copyrighted by one of the major commercial broadcast television networks and they’re using the publicly-owned airwaves as a promotional vehicle to drive traffic to the ‘ADHD’ website. The suits at Fox will need to explain how such a use of their broadcast licenses fulfills their statutory public interest obligation.”

The PTC is also calling on Target to cease sponsorship of explicit videos on the Fox “ADHD” website.

“While Target tries to dig out from the PR nightmare stemming from its calamitous security breach, Target must now publicly defend its media buying standards. Target has chosen to associate its brand image with explicit content on the ‘ADHD’ website, such as anatomically correct ninja turtles. A review of ‘ADHD’ web videos showed that dozens of streamed clips were preceded by Target advertisements. Is this how Target demonstrates its corporate responsibility while trying to earn back the trust of its customers after the security breach?” Winter continued.

“Fox programming chief Kevin Reilly has stated publicly that he sees ‘ADHD,’ ‘as a seeding ground for prime time. I would like to grow the next ‘Family Guy’ out of that period…I'm hoping a few rise to the surface that can graduate to Sundays.’

“We call on Fox to remove this video from its YouTube channel immediately, to cease any further distribution of it in any manner that can possibly be consumed by children, and to not produce this kind of material ever again. Furthermore we will be communicating with each and every corporation that has sponsored ‘ADHD’ and ask that they reconsider investing their media dollars on such explicit material,” concluded Winter.

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.3 million members and 56 chapters across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can"make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.