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Press Release

PTC Warns Parents, Advertisers About VH1’s "Dating Naked" Show, Premiering July 17

Release Date: 7/16/2014

LOS ANGELES (July 16, 2014) – The Parents Television Council has warned parents and advertisers about the premiere of VH1’s “Dating Naked” series, a reality show with contestants who date each other in the nude, and which begins on Thursday, July 17 at 9/8 Central. Previews for the series show contestants naked on camera for the whole show, with the nudity being partially obscured through pixilation.

“The core of the TV show’s premise – people dating in the nude – should be troubling for most parents, and it should absolutely land the show on any responsible advertisers’ do-not-buy list. VH1 obviously thinks this is an ‘edgy’ show, perhaps even groundbreaking, but what’s clear is that this is the kind of TV programming that is an affront to most families,” said PTC President Tim Winter.

“Because of the forced-bundling of cable network programming, every cable subscriber in the country must pay VH1 for this sordid material. Parents should not be required to underwrite this program with their subscription dollars, and advertisers should be mindful not to associate their hard-earned brand reputations by sponsoring it. Corporate sponsors should heed the market research showing how brands were perceived negatively when their ads appeared alongside explicit content.

“The PTC is sending an urgent call of caution to parents. We will be holding publicly to account any companies and products that choose to advertise on the premiere of this program and on any subsequent episodes. And we will cite the actions of this Viacom-owned network in our comments supporting Cablevision’s antitrust lawsuit challenging the legality of Viacom’s network-bundling scheme.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.