LOS ANGELES (August 18, 2014) – In a letter to MTV, the Parents Television Council called on
the network to rate the upcoming August 24th broadcast of the Video Music Awards appropriately, and provide assurance that it will not contain
mis-rated sexual content as happened during the 2013 awards show.
In a letter to Janet Borelli, SVP Standards & Practices at MTV Networks/Viacom Media Networks, and copied to the TV Parental Guidelines Monitoring
Board, PTC President Tim Winter wrote the following:
“Parents and families around the country have had ample reason to be concerned about the material distributed and promoted by MTV over the years,
particularly during MTV’s original programming.
“While last year’s Miley Cyrus/Robin Thicke performance garnered most of the headlines after the fact, the sexually charged and otherwise
inappropriate content of the show was not limited to them. Even more troubling was the fact that MTV still applied a TV-14 rating to the program,
despite other adult-oriented performances and advertising messages. Such a rating was simply unacceptable to the families who depend on the television
ratings system to be applied accurately and to the millions of families whose children are marketed to by MTV. The 2013 VMAs were a public relations
kerfuffle for your network that I feel certain you will not wish to repeat.
“Consequently, on behalf of our membership and millions of other concerned parents, I call on MTV to take the following proactive steps, prior to
the upcoming Video Music Awards telecast:
“Commit publicly that the program will not contain the type of explicit sexual content present in last year’s show
“Commit publicly that the program will not violate MTV/Viacom’s own standards and practices as was alleged last year
“Commit publicly to rate the program accurately and in accordance with the TV Parental Guidelines which stipulate that crude indecent
language, explicit sexual activity, or graphic violence is to be rated as appropriate only for adults - TV-MA.
“I eagerly await your prompt reply, and sincerely hope MTV will help parents and families to better navigate their children’s media
Read the PTC statement from the 2013 MTV VMAs here.