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Press Release

PTC Statement on MTV VMAs

Release Date: 8/25/2014

LOS ANGELES (August 25, 2014) – The Parents Television Council issued the following statement in reaction to MTV’s “Video Music Awards” special, which aired last night.


“MTV seemed to have toned down the VMA broadcast this year – at least compared to last year’s cringe-inducing mess. The MTV broadcast standards team effectively muted out the most explicit profanity, and for that we are grateful. But that’s not to say there weren’t some real concerns and problematic content, especially with how women were portrayed,” said Tim Winter, president of the PTC and the organization’s “4 Every Girl” Campaign, which seeks to call attention to and reverse the sexualized media messages that are having a devastating impact on young girls.


“It is perplexing that a performance would include, on the one hand, strong, positive written messages above the stage about honoring and respecting young women and ending gender-based double-standards; while on the other hand the female performers are on stripper poles with backup dancers in flesh-toned bikinis, and with female backup dancers wearing next to nothing while the males performers are mostly clothed.


“MTV showed the world that it can act responsibly when it wants to, knowing that children – and especially young teens – are in the audience. The brightest spot of the broadcast may have been the Truth’s “Finish It” anti-smoking campaign which reminded us all of the tremendous power of celebrities to influence behavior for good, or for bad. When celebrities endorse products or behaviors, young people are influenced. MTV should follow the lead of Truth and empower young women by helping to combat these sexualized images and messages that it promotes on the VMAs and on its programming.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.3 million members and 56 chapters across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can"make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.