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Press Release

No Audience? No Problem. VH1 to Deliver More “Dating Naked” at the Expense of Cable Subscribers

By: Kelly Oliver

Release Date: 9/15/2014

LOS ANGELES (September 15, 2014) – The Parents Television Council responded to VH1’s decision to renew the low-rated “Dating Naked” for a second season.

“With a small – and shrinking – audience, and with a small – and shrinking – base of advertiser support, VH1 chose to renew ‘Dating Naked.’ Why would the network bring it back? The decision doesn’t appear to be financially motivated, and isn’t that a breach of fiduciary duty to its shareholders? The only plausible explanation is that VH1 simply wants ‘Dating Naked’ to push the cultural envelope. They’re happy to do so at the expense of parents and, in fact, at the expense of the 99.9% of cable subscribers who won’t watch it,” said PTC President Tim Winter.

According to Zap2it.com, "VH1 has always been about shaping the cultural conversation and we're so glad to have created another pop culture lightning rod," says Susan Levison, Executive Vice President, Original Programming and Production for VH1, in a statement.

“VH1 can’t be making much of a profit since most of the large national advertising brands have clearly disassociated themselves with ‘Dating Naked’ since it premiered in July. Even more insulting is the fact that VH1 has rated every single episode of this offensive program – including the numerous repeat broadcasts that air at times of the day when children are in the viewing audience – as appropriate for a 14-year-old child,” continued Winter.

“If that’s the only reason for bringing this show back, then I and millions of other Americans have every right not to subsidize VH1 or other cable networks that produce and distribute offensive and harmful content, just to get access to what they want to watch. We demand a Cable Choice solution – one that would allow us to choose and pay for only the cable networks we want.

“With all the technological advances and the increase in cable TV ‘cord cutters,’ Cable Choice could and should be a real solution for consumers. In fact, Canadians may be on the very path to Cable Choice , as they are making an effort to give consumers more choice and keep cable TV bills down. The U.S. Congress should follow suit. Maybe then VH1 and other cable networks that keep shows like ‘Dating Naked’ on the air despite lack of viewer interest will have to face the stark reality of their own naked ambitions.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.