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Press Release

PTC: Arm & Hammer Should Reconsider “Sex Box” Sponsorship

By: Kelly Oliver

Release Date: 3/2/2015

LOS ANGELES (March 2, 2015) – The Parents Television Council is urging Arm & Hammer to reconsider its financial support for WE tv’s live sex show, Sex Box, after ads for the well-known family brand appeared during the Feb. 27 premiere.

“The ‘limited commercial interruption’ announcement at the beginning of Sex Box was a public admission by WE tv that sponsors weren’t eager to support a live sex show on basic cable. But for some reason, a trusted family brand like Arm & Hammer chose to associate with ‘lowest common denominator’ TV content like Sex Box , knowing that it risks alienating its customers. We are asking Arm & Hammer to reconsider their sponsorship of this program,” said PTC President Tim Winter.

“Most of the advertising avails in Sex Box appeared to go unsold, and we are heartened that most responsible companies decided to stay away Sex Box . It is my sincere hope that Arm & Hammer’s ad appeared in error, and that the company will not further jeopardize its hard-earned corporate image and brand name by further association with deliberately and shamelessly provocative themes like Sex Box .

“The advertising industry is premised on the assumption that viewers will be influenced by what they see on television. That influence does not end once the commercial break is over. Without the ad dollars of corporations like Arm & Hammer, programs like Sex Box could not exist.

“Families need to keep standing up against a toxic entertainment media environment that says ‘anything goes’ is ok, and we are urging people to speak out to Arm & Hammer about Sex Box.”

The public can contact Arm & Hammer at this link:

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at