Document Image

Press Release

PTC Statement on McDonald’s CEO Departure

Release Date: 1/29/2015

LOS ANGELES (January 29, 2015) – The Parents Television Council issued the following statement in response to the news that McDonald’s CEO Don Thompson will be resigning in March, and that Steve Easterbrook, currently McDonald’s senior executive brand president and chief brand officer, will take over as CEO.

“We hope this change in management will also mean a change in McDonald’s corporate values, and a return to the kind of regard for families that helped to build the McDonald’s brand,” said PTC President Tim Winter.

“Since McDonald’s has used their advertising dollars to sponsor vulgar references to female anatomy, masturbation, and pedophilia on Fox Broadcasting’s ‘Family Guy,’ extremely violent episodes of Fox Broadcasting’s ‘The Following,’ and explicit sex scenes on CW’s youth-targeted ‘Reign,’ it’s no wonder parents lost trust in the brand that once exemplified children and families more than any other.

“McDonald’s recently announced a new marketing strategy, moving from a philosophy of ‘billions served’ to ‘billions heard,’ so we hope that McDonald’s will fully embrace this and hear the voices of the millions of Americans who believe there is too much sex and profanity on television.

“We hope McDonalds will re-focus on catering to families and protecting children from sex, violence, and profanity on TV programs the company has been sponsoring. Changing its branding efforts in this way will go a long way towards changing the harmful media culture, and win over more families.”

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
Like us on Facebook at

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at