Document Image

Press Release

New Data Shows McDonald’s is a Frequent Sponsor of Child Sexual Abuse on TV

Shareholders Must Hold McDonald’s to Account at Annual Meeting Today

Release Date: 5/21/2015

LOS ANGELES (May 21, 2015) – As part of its new report about Fox Broadcasting’s Family Guy, the Parents Television Council found that McDonald’s sponsored 43 percent of the episodes that made jokes about the sexual abuse of children. The PTC report also found that 79 percent of all the sexually violent scenes that aired on Family Guy over the past three years were perpetrated on children and teens. Additionally, the PTC found that scenes containing sexual violence grew from focusing on children 75 percent of the time in 2012-2013 to 91 percent of the time in 2014-2015. In this study, the sexual violence on Family Guy came in the form of a joke or humorous depiction of rape, statutory rape, molestation, or pedophilia.

(See New Report)

“This morning the new CEO of McDonald’s, Steve Easterbrook, presents his vision of the company at its annual shareholders’ meeting. Whatever corporate strategy he puts forth, it needs to reflect a marketing strategy that doesn’t sponsor jokes about sexually exploiting children,” said PTC President Tim Winter.

“Does Ronald McDonald stand for service to families, or does he stand for sexual assault? It cannot be both. Based upon the television content that McDonald’s is underwriting with its media dollars, the apparent answer is that their corporate brand image stands for sexual assault, including sexually exploiting children.

“In recent days there has been tremendous public condemnation of television programming that included sexual assault for the purpose of humor or titillation, specifically Louis C.K.’s monologue on Saturday Night Live, The Bachelorette , and Game of Thrones.

 Animated cartoons like Family Guy are getting a pass, yet children are inherently attracted to cartoons, whether they contain adult content or not.

“The company that asks us to buy Happy Meals for our children and grandchildren should immediately cease its sponsorship of such troubling content, especially on a primetime broadcast show that’s geared towards children, is easily accessible by children, is watched by millions of children, and is rated by Fox Broadcasting as appropriate for children.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.