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Press Release

PTC Applauds McDonald’s Canada for Choosing Not to Sponsor Family Guy, and Urges McDonald’s U.S.A. to Follow Suit

By: Kelly Oliver

Release Date: 6/25/2015

LOS ANGELES (June 25, 2015) – The Parents Television Council urged McDonald’s U.S.A. to follow the example of McDonald’s Canada, which has decided not to sponsor Family Guy when it airs in Canada.

In a letter to a PTC member, McDonald’s Canada wrote, “Based on the concerns you have brought to our attention, the Marketing team made the decision not to purchase advertising space during this program in the future.”

“We applaud McDonald’s Canada for taking a bold step not to associate its family brand with a TV program that continuously jokes about child rape and sexual violence. It’s a courageous, yet common sense decision, and we are proud of this branch of McDonald’s for choosing to put families first in its advertising decisions,” said PTC President Tim Winter.

“Congruently, this should add pressure on McDonald’s U.S.A. to step up and make the same decision. Family Guy and any other TV program that jokes about child sex abuse is no place for a family brand like McDonald’s to advertise.

“Research from the Association of National Advertisers Alliance for Family Entertainment – of which McDonald’s was formerly a member – found that when companies are perceived to be family oriented advertise on programs with adult content, it hurts their brand equity significantly – 30% - as compared to when the ad is viewed in a family-oriented show.

“It’s time for McDonald’s U.S.A. to follow Canada’s lead.”

As part of its May report about Fox Broadcasting’s Family Guy, the PTC found that McDonald’s U.S.A sponsored 43 percent of the episodes that made jokes about the sexual abuse of children.

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.