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Press Release

MTV Values Controversy Over Quality, Yet Again

By: Kelly Oliver

Release Date: 8/31/2015

LOS ANGELES (August 30, 2015) – The Parents Television Council issued a statement in reaction to the MTV Video Music Awards (VMAs).

“MTV had an opportunity to use its powerful VMA platform to stir a young audience to aspire to something positive and uplifting. Instead they chose to perpetuate blatant sexualization – much of it self-inflicted by the artists – and to celebrate the use of illegal drugs. MTV rated the content of the program as appropriate for a child as young as 14, though most parents of teens that age would find such a content rating preposterous. In the end, the network succeeded in what it wanted to do: stir up controversy without regard to its impact on an entertainment environment that is increasingly toxic for children,” said PTC President Tim Winter.

“Are we surprised that Miley Cyrus exposed herself to millions of viewers, and to more people who will inevitably see the news in the mainstream media? About as surprised as we’ll be if the sun rises in the east tomorrow morning. We had hoped she would have proven us wrong and demonstrate her considerable talent as a performer, rather than rely on her own sexuality to entertain the audience.



“It’s also unfortunate that the VMAs were underwritten by the vast majority of Americans who were forced to pay for MTV on their cable bills, but who don’t give a damn about the VMAs.



“MTV and Cyrus could both be forces for something positive, but tonight’s VMA partners relied on exposing millions of children to graphic, inappropriate and far-too-frequently offensive content.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.