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Press Release

CBS Should Keep Sexualized Content Away from Supergirl

By: Kelly Oliver

Release Date: 10/28/2015

LOS ANGELES (October 28, 2015) – Given that a racy Victoria’s Secret commercial with nearly-naked lingerie models aired during CBS’ premiere of Supergirl, the Parents Television Council urged the network to reevaluate the placement of explicit advertisements within the show.

“For the first time in recent memory, CBS aired a primetime program that was high-quality, family-friendly, positive for young girls, and thoroughly entertaining. And the network was hugely rewarded with Supergirl garnering the largest audience for a new series this broadcast season. Unfortunately, the network couldn’t get out of its own way, inserting an explicit advertisement with sexually-charged images of nearly-naked women 46 minutes into the 60-minute program. Did the CBS ad sales team not take Marketing 101 in college? The commercial’s messaging was in total contradistinction to the messaging of the program, and it sent exactly the wrong message to young women and teens who tuned in to watch the show,” said PTC President Tim Winter.

“We applaud CBS for making a great programming decision by airing a wholesome program like Supergirl , featuring a positive female role model with such an appealing and modest heroine. We were proud to promote the premiere episode so enthusiastically to our members and to the public, and we are heartened by the episode’s wildly successful audience rating. But the reality is that the content of the Victoria’s Secret advertisement demonstrated the exact opposite of what Supergirl was intended to be all about. CBS could place any number of other sponsors into that advertising avail, and we encourage them to do so in coming episodes.

“Teen girls and young women are confronted by sexualized images in the media way too much as it is, which is the reason we created our ‘4 Every Girl’ Campaign , to help bring awareness to this critical issue. There should be at least one safe show for that audience, and Supergirl is a great option. Let’s keep it that way.” Supergirl was named as one of the Parents Television Council’s Best New Fall TV Shows .

View below or click here to see the Victoria’s Secret commercial that aired during the Supergirl premiere.

 

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.