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Press Release

PTC Picks 2015 Best/Worst Advertisers

Urges Consumers to Consider This List When Holiday Shopping

Release Date: 11/19/2015

LOS ANGELES (November 19, 2015) – The Parents Television Council announced the companies that it chose for its annual Best/Worst Advertisers List. The “Best” companies on this list have demonstrated willingness to support positive TV programming. Those companies on the “Worst” list have supported TV shows that routinely feature sex, violence, and profanity, and have not responded to calls to reevaluate their sponsorship behavior.

“TV’s influence does not end when the commercials are over. Those companies on our ‘best’ list recognize that fact, choosing to put their ad dollars towards supporting TV programming that is more positive and wholesome for families. And that’s no easy feat since there’s such a dearth of safe primetime broadcast TV shows for families to watch together. We applaud those on our ‘best’ list for taking seriously their responsibility towards families,” said PTC President Tim Winter.

“We have found that companies on our ‘worst’ list consistently sponsor primetime broadcast TV shows that feature extremely disturbing and harmful content and that are rated by the networks as appropriate for children. Some of those shows include: ‘Family Guy,’ which over the past year has featured ‘jokes’ about sexually assaulting children; ‘Wicked City,’ a serial killer-focused drama that routinely shows graphic violence and sex; ‘Scream Queens,’ which shows graphic gore akin to R-rated horror movies.

“Companies can choose to change their sponsorships – and we urge those in the worst category to reevaluate their ad buys. Research shows that programs with high levels of violent or sexual content can actually repress the viewers’ ability to recall advertised brands. By contrast, subjects who watched ‘neutral’ programming were better able to recall the ads the following day.

“Finally, we ask Americans who are concerned about the effect of harmful TV content on children to use this list as they begin their holiday shopping, to reward the good ones and avoid the worst.”

PTC's Best/Worst Advertisers List of 2015

 The list is arranged by industry, followed by the best and worst companies in each category.

INDUSTRY

BEST

WORST

Computers/Software

Google

Microsoft

Candy

Nestle; Mondelez International (Trident, Dentyne, Bubblicious, Toblerone)

Mars; Wrigley

Pharmaceutical

Sanofi; Johnson & Johnson

Bayer; Merck

Consumer Brands

P&G (Cover Girl, Luvs, Swiffer, Bounty, Tide, Crest, Pampers, Olay, Duracell, Gillette, Always, NyQuil)

Unilever (Dove, Axe, Lipton, Suave, Vaseline, Hellmann’s)

Beverages

Coca Cola

Red Bull

Fast Food

Wendy’s; Dunkin’ Brands

McDonald’s; Burger King; Yum!

Insurance

Prudential

Nationwide

Office Supply

Office Depot

Staples

Jewelry/Retail

Helzberg Diamonds

Kay Jewelers

Clothing/Retail

TJX (Marshalls, Home Goods, TJ Maxx)

L Brands (Victoria’s Secret, Bath & Body Works, La Senza)

General Retail

Sears; Walmart

Target; Best Buy

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.