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Press Release

PTC Supports “Truth in Advertising Act”

By: Kelly Oliver

Release Date: 2/9/2016

The Parents Television Council announced its support for the “Truth in Advertising Act,” which would enable the Federal Trade Commission (FTC) to study the harm caused to consumers over images in advertisements that have been photo-shopped or altered. The bill (H.R. 4445) is being cosponsored by U.S. Rep. Ileana Ros-Lehtinen (R-Fla.) and U.S. Rep. Ted Deutch (D-Fla.).

“We support these bipartisan efforts in Congress to address deceptive and potentially harmful advertising. It’s well-known that images in ads aren’t always what they seem. This bill allows the FTC to study the harmful impact that these dishonest ads can have, particularly on children and teens, and then to make recommendations and offer clear guidelines to advertisers,” said PTC President Tim Winter.

“Unhealthy media images are everywhere, and it is literally impossible for parents to be the gatekeepers for their children. The problem is that many of these ads have been digitally altered to sell a standard of ‘beauty’ that our children easily believe is real and that they have to attain. It’s a false narrative and it is harming young people, as determined by the American Psychological Association. That is one of the reasons we created our ‘4 Every Girl Campaign’ – to create a media environment where all girls feel valued and are defined by healthy images of themselves.

“As a note to the creative community: this bill doesn’t prohibit anything, nor does it interfere in any way with the creative process. It only discloses the truth about the advertisement, just as a food label discloses its ingredients. This ‘Truth in Advertising Act’ will serve as one step towards changing our culture – and our children’s lives – for the better.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.