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Press Release

PTC Applauds USC-Annenberg for Comprehensive Research; Urges Industry to End Sexualization and Other Harmful Practices

By: Kelly Oliver

Release Date: 2/22/2016

LOS ANGELES (February 22, 2016) – The Parents Television Council’s  “4 Every Girl Campaign ” urged the TV industry to enact broad changes, including a reduction in the troubling portrayal of female characters, in light of new research that finds females are more sexualized in TV than in films.

New research from USC’s Annenberg School for Communication and Journalism showed that female characters in TV and movies were “more likely than males to be shown in sexy attire, and with some nudity,” and that female characters “were more likely to be shown scantily clad and partially naked in broadcast, cable, and streaming content” than in movies.

(Full study here.)

“USC’s Annenberg School deserves huge applause for producing such a comprehensive report and for highlighting the troubling findings. Specifically related to the PTC’s mission, the Annenberg report exposed Hollywood’s sexualization problem. Females, and particularly young girls, need positive role models that they can aspire to. Instead, the data shows TV’s persistence at showing scantily clad or nude female characters, which science has shown to adversely impact viewers,” said PTC President Tim Winter.

“Our own research found that underage female characters on primetime broadcast television are more likely to be presented in sexually exploitative scenes than adult women, and the appearance of underage female characters in a sexually exploitative scene increased the probability that the scene would be presented as humorous.

“Hollywood, the world is watching your example. What you portray on TV and in film truly matters.

“We applaud the extraordinary effort undertaken by Dr. Stacy Smith and the other members of the talented USC/Annenberg Team, and we echo their call for positive change. Given this new evidence, we are asking people to sign our petition at www.4EveryGirl.com that calls on the entertainment industry to create a media environment where young girls feel valued and are defined by healthy media images of themselves.”

The Parents Television Council’s “4 Every Girl Campaignseeks to call attention to and reverse the sexualized media messages that are having a devastating impact on young girls.   Twitter: @4EveryGirl

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.