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Press Release

Samsung and Sprint Sponsor Nude “Reality” Show

By: Kelly Oliver

Release Date: 7/7/2016

LOS ANGELES (July 7, 2016) – The Parents Television Council is urging its members and the public to contact Samsung and Sprint to reconsider advertising support for a sexually-explicit dating show that’s rated for children as young as 14.

Both companies sponsored the first two episodes of VH1’s “Dating Naked,” a reality show in which the contestants are completely naked all the time. VH1 rated the episode TV-14, meaning that VH1 execs believe that it is acceptable for 14-year-olds to watch.

“Most parents would be shocked to find their young teenagers watching this sexually-explicit nude dating show. But VH1, in all its wisdom, believes this kind of content is appropriate for middle school and high school aged children. Samsung and Sprint must agree, given their ad buys on the first two episodes and despite our warnings about the content ahead of time. Surely, parents will take pause at these companies for sponsoring ‘Dating Naked,’ and at VH1 for marketing this nude reality show to their children,” said PTC President Tim Winter.

Most of the sponsors from last week’s episode chose not to return this week, and for that we are grateful. But companies like Samsung and Sprint chose to align their corporate brands with the loathsome content on ‘Dating Naked.’ Teen-targeted explicit programming would not exist but for corporate sponsors that support them with their ad dollars. As such, we are urging our members and public to contact these companies to express their concerns."

For PTC Action, visit www.ParentsTV.org/ActDN1

For more information about why the TV Content Ratings System is failing, visit www.ParentsTV.org/RR

Twitter: #TVRatings #RatingsReform

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.