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Press Release

VH1 Airs Ads on “Dating Naked” Without Companies’ Consent

PTC Urges VH1 to Give Advertisers Advance Warning

By: Kelly Oliver

Release Date: 7/25/2016

LOS ANGELES (July 25, 2016) – The Parents Television Council > is calling on VH1 to give notice to companies before airing their advertisements in “run-of-schedule” slots during controversial or adult programming.

After contacting companies that sponsored the first four episodes of this season’s “Dating Naked” on VH1, the PTC received numerous verbal, written and/or email responses. Most of the responding companies told the PTC that VH1 had placed their ads into timeslots during the show without their knowledge or consent. Others mentioned that “Dating Naked” was on their restricted (do-not-buy) list, yet their ads still had appeared without authorization.

For example, a representative of Mondelēz International, wrote to the PTC, stating: "We have specific guidelines in place to help steward our media spend which should prevent our ads from appearing in this type of programming. Mondelēz International did not purchase this program specifically and has not previously aired ads on the program. In keeping with our policy, we have directed our media partner to ensure that we do not run advertising for any of our brands on this program in the future.”

"There are two reasons why VH1 would insert so many unauthorized ad spots into Dating Naked: The first is to burn off the lower-value ‘run-of-schedule’ media buys, albeit without notifying their clients ahead of time; the second is to create the public appearance that there is actual advertiser support for such baneful content. Both are a great disservice to the corporate sponsors, as evidenced by the consensus of the responses we’ve received thus far. Given this new insight, we urge VH1 to secure the approval of their advertisers before airing any spots in a ‘run-of-schedule’ ad avail during explicit or controversial programming like this one,” said PTC President Tim Winter.

"VH1 is struggling to justify keeping this program on the air, but for what reason? And at what cost? With tepid viewership levels and dreary advertiser support, it is time for the network to cancel this soft-core porn program which it irresponsibly markets to children."

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.