Document Image

Press Release

PTC Warns Potential MTV VMA Advertisers of Marketing Blatant Sexualization, Illegal Drug Use to Young Viewers

By: Kelly Oliver

Release Date: 8/24/2016

LOS ANGELES (August 24, 2016) – Ahead of Sunday’s MTV Video Music Awards, the Parents Television Council has reached out to previous and potential advertisers of the annual show that markets blatant sexualization and illegal drug use to impressionable young viewers.

“On last year’s show, the VMA broadcast was lathered in profanity, celebration of illegal drug use, nudity and flagrant sexualization (much of it self-inflicted). MTV knowingly rated the program as acceptable for children as young as 14. While we hope MTV has learned a lesson from last year and will be taking steps to be more responsible, the reality is that their track record is not good. That’s why we are imploring the corporate sponsors to use their unique influence – their media dollars – as a lever for improvement. We urge potential sponsors of the VMAs to consider MTV’s prior conduct and to weigh whether they want their brands to be aligned with such content,” said PTC President Tim Winter.

“Sponsors have a wide variety of options when it comes to their media spending. They may covet the viewer demographic value of the VMA show, but we urge them to heed the scientific evidence showing a reduced ROI when sponsoring explicit content. We also call on MTV to rate the program accurately. They know full-well what the content will be, and they cannot claim subsequently to be caught off-guard by anything explicit.”

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
Like us on Facebook at

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at