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Press Release

PTC Applauds Advertisers for Holding MTV Accountable; Urges MTV to Decrease Sexualization of Women

By: Kelly Oliver

Release Date: 8/29/2016

LOS ANGELES (August 29, 2016) – The Parents Television Council made the following statement about this year’s MTV Video Music Awards show held Sunday night.

“We applaud the corporate sponsors of last night’s VMA program for using their influential economic leverage to ensure that this year’s broadcast was less explicit than VMA broadcasts in recent years. We also applaud the network broadcast standards department for their quick reactions to remove the harshest profanities,” said PTC President Tim Winter.

“However, Viacom and MTV need to make a pivotal choice about the sexualization of women: either they must decide that it is good, or they must decide that it is bad. Sadly, last night’s program contained concerning levels of sexualization throughout the night. When you have the juxtaposition of the U.S. women’s Olympic gymnastics team and their positive image of what’s healthy and right, contrasted with the sexualizing content that was so pervasive on the rest of the program, MTV is sending starkly-conflicting messages about what is important. So MTV, which one is it? We call on the network and its corporate parent, Viacom, to show more of that positive representation of women and less of the sexualizing content, both now and in the future.”

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at