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Press Release

PTC Applauds Air Force for Pulling Ads from VH1’s “Gratuitous” and Misrated “Dating Naked”

By: Kelly Oliver

Release Date: 8/31/2016

LOS ANGELES (August 31, 2016) – The Parents Television Council congratulated the United States Air Force for removing its ads from VH1’s explicit nude reality show, “Dating Naked.” Nearly 1 in 4 viewers of “Dating Naked” is a child between the ages of 2-18. After hearing from the PTC and its members, most of the 63 companies that aired commercials during “Dating Naked” have stopped sponsoring the show.

The PTC had contacted the Air Force about its ads that aired on several episodes of “Dating Naked,” and received a letter in return from the Air Force’s Office of Public Affairs stating, “First, thank you for bringing this to our attention. When we buy ads, we specifically ask our buying team to avoid content that falls into a number of categories. One of those categories is gratuitous, overly graphic and/or exploitive use of sex. We also seek to avoid programs that have an emphasis of values outside those of the Air Force. … We have alerted the network and required they add ‘Dating Naked’ to our list of programs to avoid.”

“We are grateful to the Air Force for protecting children by refusing to associate with the ‘gratuitous’ and misrated ‘Dating Naked.’ This show is watched consistently by young children each week, in part because VH1 rates it as suitable for children. The Air Force has chosen to stop subsidizing this explicit show, and that deserves our applause,” said PTC President Tim Winter.

In addition to the Air Force, the PTC has continued to receive responses from companies whose ads have been on “Dating Naked,” many writing the PTC that VH1 placed their ads into timeslots during the show without their knowledge or consent. Others have mentioned that “Dating Naked” was on their restricted (do-not-buy) list, yet their ads still had appeared without authorization.

“It is clear that VH1 continues its willful campaign to keep ‘Dating Naked’ on the air by placing companies’ ads into ‘run-of-schedule’ slots, as evidenced by the unhappy responses we’ve received from advertisers. Many sponsors do not want to be associated with nudity and sexual content, and rightly so,” Winter said.

PTC President Winter has urged VH1 “to secure the approval of their advertisers before airing any spots in a ‘run-of-schedule’ ad avail during explicit or controversial programming” like “Dating Naked.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.