Document Image

Press Release

PTC Urges CA Voters to Reject Prop 64, Allowing Marijuana to be Advertised on Primetime Broadcast TV

By: Kelly Oliver

Release Date: 11/1/2016

LOS ANGELES (November 1, 2016) – The Los Angeles-based Parents Television Council is urging California voters to reject Proposition 64, a ballot measure designed to legalize recreational marijuana use in the state, but that would also allow recreational marijuana to be advertised in broadcast, cable, radio, print and digital communications where at least 71.6% of the audience is expected to be 21 years of age or older.

“Supporters of Proposition 64 insist that the ballot measure’s wording would prohibit the marketing of marijuana to children, but that is a bald-faced lie. In fact, the measure’s wording allows recreational marijuana to be advertised at any time of the day and on almost any television program, whether on broadcast or on cable. The statutory age threshold is contemptible, as the broadcast networks’ average viewer is well into the 50s – and even the average age of a Disney Channel viewer is 41.3 years. Our nation rightly prohibits the marketing of tobacco products on television so as to protect children, and the marketing of marijuana should be held to no lesser of a standard,” said Tim Winter, president of the PTC.

“If the ballot initiative’s purpose, as advocated by a number of heavy-hitter celebrities, is to address criminal justice and health issues, then Californians should stop the measure on November 8th and instead craft a measure that specifically achieves those goals. Marijuana should not be advertised to children, and this measure opens the floodgates that would be impossible to close.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.