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Press Release

PTC Calls Out T-Mobile for Sponsoring Explicit Fox Show

By: Kelly Oliver

Release Date: 2/15/2017

LOS ANGELES (February 15, 2017) – The Parents Television Council has contacted T-Mobile to urge the company to reconsider sponsoring Fox’s “The Mick,” a new sitcom that routinely features minors smoking, drinking, swearing and having sex. T-Mobile has advertised in six out of nine episodes, which aired as early as 7:30 pm in half the country.

“We have asked T-Mobile to consider whether it wants to be associated with TV show content that allows child characters to be placed in extremely adult situations, which is the entire premise of ‘The Mick.’ I would hope that with such a competitive mobile market, that T-Mobile would realize that sponsoring adult shows isn’t a good business strategy and can alienate the very customers that T-Mobile wants to reach,” said PTC Program Director Melissa Henson.

The latest episode of “The Mick” was rated as appropriate for kids as young as 14. The following is a scene from the February 7th episode that T-Mobile sponsored:

(See clip from The Mick)  WARNING: Do not watch when children are present.

Chip, an eighth-grader, is sent a picture of a naked girl from a senior. He fantasizes and dreams about the girl in the picture. In his dream, he sees her in the shower. The camera pans up her legs, and then to her abdomen. Chip has a "wet dream," and he is shown looking under the covers, and then taking all of the sheets from his bed to be laundered.

Chip later discovers that the girl in the picture -- the one who got him so excited -- is his own sister.

“Fox is clearly being irresponsible by airing this kind of adult content in the first place, but the network relies on sponsors like T-Mobile to keep it on the air. We hope that T-Mobile ensures that the company’s ad dollars do not keep ‘The Mick’ on the air any longer,” Henson added.

PTC research has found that teens and children engaging in sex talk, using profanity, and being put into adult situations is becoming more common on prime time broadcast network TV.

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.