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Press Release

PTC President Calls Viacom Bundle Announcement a “Distinction Without a Difference”

By: Kelly Oliver

Release Date: 5/23/2017

LOS ANGELES (May 23, 2017) – The Parents Television Council responded to Viacom CEO Bob Bakish’s announcement that the company is expected to offer consumers a TV bundle without news and sports costing $20 or less per month.

“Once again cable programmers are rearranging the deck chairs on their Titanic. Unless and until cable customers are able to receive the products they want to purchase -- rather that the products that the cable industry wants to sell them -- we will continue to see annual declines in subscriber numbers,” said PTC President Tim Winter.

“Mr. Bakish’s announcement offers consumers a distinction without a difference. All that this cheaper ‘solution’ will do is bundle fewer networks that people want with fewer networks that people don’t want. How will this appeal to cord cutters, or to families who are frustrated that they must underwrite network programming they find harmful to their children?

“We hope that the cable TV industry will embrace a model where consumers can choose -- and pay for -- only the networks they want to purchase.”

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.