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Press Release

PTC Says Hulu and Netflix’s Emmy Wins Should Incentivize Them to Create More Family Programming

By: Kelly Oliver

Release Date: 9/18/2017

LOS ANGELES (September 18, 2017) – With the Emmy wins by Hulu and Netflix last night, the Parents Television Council is urging those streaming services to consider creating original programming for families.

“Given the Emmy awards success that Hulu and Netflix had, we urge those streaming services to invest more into high-quality content that the entire family – not just mature audiences – can watch,” said PTC President Tim Winter. “By only obsessively focusing on dark, edgy, and explicit content, they are restricting their own financial success.”

Our recent research report shows that the majority of programming on streaming services is rated TV-MA (mature audiences only), putting families who may want to subscribe at a disadvantage from finding family-appropriate content. Although these MA-rated shows may garner praise from their industry peers, they may not reflect the preferences of viewers at home, nor are they safe for kids to watch.”

PTC research found that on Netflix, 65% of original/exclusive TV programming is rated TV-MA, while 1% is rated G, and 8% rated PG. While Hulu has a lower ratio of total original content rated TV-MA than its competitors, of the original/exclusive content on Hulu, only one show was rated TV-Y, none were rated TV-G, and one cartoon is sometimes rated TV-PG and other times, TV-14.

Winter wrote to Netflix CEO Reed Hastings last week, outlining a list of recommendations that would improve the service for families, one of which includes: “Netflix could correct this by committing more development dollars to general-audience programming designed to appeal to the whole family, rather than adults-only, or preschoolers only.”

“Our report shows that most streaming services don’t have much to offer, despite that family programming can be profitable. We believe that Netflix, Hulu, and Amazon could become even more popular if they invest in programming that appeals to families, and we urge them to re-focus their programming efforts in that direction,” Winter said.

To read the new PTC report on streaming video services, visit

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at