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Press Release

PTC Offers Holiday Shopping Guide with 2017 Best and Worst Advertiser List

Companies on Past PTC Worst Advertiser Lists Now on Best List

By: Kelly Oliver

Release Date: 11/13/2017

LOS ANGELES (November 13, 2017) – In time for the holiday shopping season, the Parents Television Council has released its 2017 Best and Worst Advertisers List, designed to highlight companies that sponsor TV programs that are safe for children, and those that sponsor TV shows with harmful content.

“When families head out for Christmas and holiday shopping, we hope they’ll consider rewarding companies who made it onto our Best List, as those are the brands that have demonstrated a corporate commitment to underwriting TV programming that is generally safe for children and families to watch,” said PTC President Tim Winter.

“We’ve seen some companies that have been on our previous Worst Lists appear to have changed their ad buying practices, specifically, Toyota and McDonalds, and we commend these companies for improving their ad buying practices. We urge companies on our new Worst List to improve their media-buying policies.

“Year after year the networks increase the volume of inappropriate content on TV shows that kids are able to access, and advertisers are the key to TV shows that either thrive or die. Without ad dollars, harmful TV shows would either be forced to tone down explicit content or be forced off the air altogether.

“Brands should be rewarded for investing their media dollars that support a safe media environment for children; and brands should be penalized for sponsoring programs that underwrite graphic sex, violence, or profanity and then market that harmful content to kids. Families can send a powerful economic message to these companies by voting with their wallets.”

PTC’s Best and Worst Advertisers of 2017

The ranking was compiled by looking at the number of ads same-industry competitors ran on shows rated appropriate for families, versus programs rated as not appropriate for family viewing. The list is arranged by industry, followed by the best and worst companies in each category:


Best: Mazda, Chrysler, Toyota, Ford, Kia
Worst:  Honda,  Subaru,  BMW,  Nissan 


Best: AT&T, Verizon
Worst: Sprint, T-Mobile


Best: Procter & Gamble, Smucker’s,  Hershey
Worst: Unilever, Mondelez,  Mars, Inc.


Best: Amazon, Apple, Google
Worst: Samsung,  Microsoft


Best: MasterCard,  Capital One
Worst: Discover, American Express


Best: TJX (TJ Maxx, Marshalls, Home Goods), Sears
Worst:  Macy’s, Kohl’s


Best: Walmart
Worst: Target, K-Mart


Best: McDonalds, Starbucks, Dairy Queen, Chipotle
Worst: Burger King, Wendy’s, Subway, Yum! Brands


Best: Coca-Cola
Worst:  Red Bull

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at