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Press Release

PTC Applauds Activist Shareholders’ Call, and Apple’s Swift Response, to Add Safeguards for Children

By: Kelly Oliver

Release Date: 1/9/2018

LOS ANGELES (January 9, 2018) – The Parents Television Council welcomed Apple’s announcement that the company would provide additional safeguards on its mobile devices for children. The news follows a request by Apple investor Jana Partners LLC and the California State Teachers’ Retirement System to find ways to limit or restrict children’s access to mobile phones, in part, because of their concerns about phone usage on children’s mental health.

“We applaud the swift response from Apple that it will add features to help parents control how children use its smartphones. Huge kudos also go to the activist investors who initiated the call on Apple to consider the well-being and long-term health of children when it comes to mobile phone usage,” said PTC President Tim Winter.

“Today’s media technology environment is a double-edged sword. We know that media is capable of impacting children, both positively and negatively; and it’s important to put in place reasonable and effective safeguards to protect them from harm. A technology giant such as Apple is in an ideal position to positively affect the long-term health of children by rolling out these new protections.

“All digital entertainment providers – both in the content sphere and in the techno-sphere – should follow Apple’s pledge, as well as JANA Partners’ and CalSTRS’ urgent call, to consider the health and wellbeing of our children.”

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

Follow the PTC on Twitter: @ThePTC.
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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at