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Press Release

As Corporations Reconsider NRA Partnerships, PTC Reminds Them Not to Sponsor Gun Violence on TV

By: Kelly Oliver

Release Date: 2/27/2018

LOS ANGELES (February 27, 2018) – The Parents Television Council has called on corporations that are reevaluating their affiliate agreements with the National Rifle Association (NRA) to also ensure they are not underwriting nightly dress rehearsals of gun violence on television.

“In recent days, news outlets have reported that a number of corporations are severing ties with the NRA following the tragic events in Parkland, Florida. We call on those same corporations, and indeed we call on all corporate advertisers, to ensure their media dollars are not underwriting bloody gun violence on television. Corporations that eschew gun violence must not be hypocrites by sponsoring simulations of gun violence on television, especially during the hours when children are likely to be in the viewing audience,” said PTC President Tim Winter.

New PTC research has found that TV violence – and gun violence in particular – that is marketed as appropriate for children has increased on primetime broadcast television shows in the five years since Newtown. During the November 2017 “sweeps” period of primetime broadcast TV shows, almost 61% (175 of the 287 episodes examined) contained violence; and 39% (112 episodes) contained violence and guns.

“Advertising dollars are the make or break element of any broadcast TV show. The companies that have changed their minds about being publicly affiliated with the NRA must also consider where their advertising dollars are spent in order to fully tackle the issue of societal gun violence.

“Gun violence is ubiquitous. It airs on TV every night and is rated by the entertainment industry as appropriate for 14-year-old children – and in many cases, for even younger children. This toxic flow can be stopped if advertisers speak up and cease their financial support for violent programming that is marketed as safe for children. It’s time for advertisers to confront the media violence issue head on.”

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at