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Press Release

PTC Gives Kudos to YouTube and Amazon for Adding More Parental Controls

By: Kelley Oliver

Release Date: 4/26/2018

LOS ANGELES (April 26, 2018) – The Parents Television Council commended YouTube and Amazon for adding additional parental controls to its technology platforms in order to help protect children from harmful media content. YouTube announced that it will give parents the ability to choose every video and channel on its YouTube Kids app. Amazon will give parents more control over its Echo speaker through its FreeTime setting.

“We applaud every positive step that hardware companies, software companies, and media distributors take to help parents protect their children from age-inappropriate content. Both YouTube and Amazon are making positive steps in the right direction,” said PTC President Tim Winter.

“Despite these positive steps, we are troubled by any marketing efforts to get small children hooked into using electronic media sooner than the health experts advise. By making the platforms ‘safer’ for younger children, tech companies are getting children hooked on digital media platforms at earlier ages. Are we creating digital media addicts by starting them at earlier ages? We have heard reports that children in school are staying at their desks during recess to check their social media accounts, instead of going outside to play. This should be very concerning to every American.

“And no matter what the tech companies do to help parents, there is a huge underlying concern about data mining and privacy matters, particularly as it concerns marketing technology as a whole and age-inappropriate content to children.

“Parents should be proactive in their involvement with their children’s media consumption, and we recommend that they utilize these new parental control tools. But this must not be the end of the road for parental safeguards. Tech companies must continue developing ever-better protective measures, and they must not place an added financial burden on parents when it comes to implementing the protective measures.”

The Parents Television Council® ( is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at

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To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at