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Press Release

PTC’s “4 Every Girl Campaign” Hosting Pre-Screenings of New Little Women Film to Promote Positive Images of Females in Entertainment This Week

By: Kelly Oliver

Release Date: 9/25/2018

LOS ANGELES (September 25, 2018) – To celebrate the 150th anniversary of the beloved classic Little Women, the Parents Television Council’s “4 Every Girl Campaign” is hosting pre-screenings of new film, Little Women, in select cities across the U.S. this week to help promote positives images of girls and women in entertainment.


“We’re excited to announce these pre-screenings of Little Women – the perfect opportunity for those hungry for decent and engaging entertainment – before the film hits theaters on Sept. 28. We are proud for our ‘4 Every Girl Campaign,’ which seeks to create a media environment where girls feel valued and are defined by healthy images of themselves, to be partnering with Pinnacle Peak to ensure that audiences have the opportunity to see this heartwarming film in advance,” said PTC President Tim Winter.


The PTC has partnered with Pinnacle Peak, an independent film studio that produces, markets and distributes family-friendly, inspirational movies, for these special events. The first film to be released by Pinnacle Peak, Little Women is a modern retelling of Louisa May Alcott’s beloved novel about four sisters who celebrate their dreams, family and unconditional love. Starring Lea Thompson, Little Women has been awarded the PTC Seal of Approval and is safe for the entire family to watch. Watch the Little Women trailer here: https://littlewomenthemovie.com/. To view a list of pre-screening locations and to purchase tickets, visit: https://littlewomen.parentstv.org/.


"We are pleased to stand together with the Parents Television Council in regards to our Pinnacle Peak Pictures’ release of a modern retelling of Little Women, Louisa May Alcott's 150-year-old literary classic. This film aligns with the very mission of PTC and its ‘4 Every Girl Campaign’ that advocates for media images that value, respect, empower and promote the true value of every girl. The film finds Marmee, the matriarch of the beloved March family, encouraging her four daughters to dream and envision their future through challenging and difficult times. This is entertainment you can trust for the whole family,” states Franklin Santagate, Executive Vice President of Marketing for Pure Flix Entertainment and Pinnacle Peak Pictures.


“Hollywood continues to portray girls in a harmful and negative light, and we believe that needs to change. Our ‘4 Every Girl Campaign’ seeks to change that media landscape and to give girls a voice to advocate for positive change within entertainment media,” continued Winter.


“Multiple studies, including from the American Psychological Association, confirm that repeated exposed to sexualized images may lead girls to negative self-image, depression, promiscuity, eating disorders, substance abuse, and other potentially lifelong consequences. Our own research found that the sexual exploitation of young girls on TV is frequently portrayed as ‘humorous,’ and a more recent PTC study of broadcast television found that over 80% of all primetime broadcast network family comedies contained instances of adults using explicit sexual dialogue in front of children. The troubling trend of increasingly harmful and unhealthy images of young women on TV underscores the need for our ‘4 Every Girl Campaign.’ We are encouraging people to get involved in our campaign by going to www.4everygirl.com to let Hollywood know that this trend is unacceptable,” Winter concluded.

The Parents Television Council® (www.parentstv.org) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media.

This national grassroots organization has more than 1.4 million members, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children.

The PTC™ also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

Visit the new PTC Watchdog Blog at www.parentstv.org/blog.

Follow the PTC on Twitter: @ThePTC.
 
Like us on Facebook at www.facebook.com/ptcusa.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com.