4 EVERY GIRL – TRANSFORM MEDIA CULTURE
The mission of 4 Every Girl^TM(4EG) is to combat the sexualization of underage girls. Our ongoing Advertiser Accountability Program – empowered by 90,000 activist volunteers – equips us with proven expertise to advocate directly and effectively with the producers of entertainment and advertising media.

 

The genesis of “4 Every Girl” came when the PTC released its seminal report entitled “Sexualized Teen Girls: Tinseltown’s New Target” (2010). The report sparked a national dialogue on the issue of how the media is sexualizing teenage girls. The heart of PTC’s operation is ongoing, illuminating and unparalleled research. Two recent studies have further documented the sexualization and exploitation of women and girls who are underage. Preeminent television producer Mark Burnett confirmed to PTC President Tim Winter at lunch last month, “People in the industry – including sponsors – listen to the Presidents Television Council.”

 

While we will publicly hold accountable those who sexualize (a form of abuse!) underage girls, and while the number of our advocates will grow exponentially as the 4EG movement moves to its next phase, the PTC cannot realistically anticipate a day when the media culture has been so transformed that the practice of sexualization will completely cease.

 

Sexualization has proven harmful effects. According to the American Psychological Association, the three most common mental health problems for girls are linked to the sexualization of girls and women in media: - eating disorders - depression - low self-esteem

 Sexualization harms children!

 

To learn more, go to the 4 Every Girl website.