• Study: Kids More Engaged With Mobile Media

    by  • October 30, 2013 • Studies • 0 Comments

    A new study of the media habits of children ages 0 to 8 has documented how children’s media environments and behaviors have changed.

    The study was researched and written by Vicky Rideout, previously head of the Kaiser Family Foundation’s Program for the Study of Media and Health. The study was funded by Common Sense Media.

    Among the study’s findings are:

    • Children’s access to mobile media devices is dramatically higher than it was two years ago.


    • Almost twice as many children have used mobile media compared to two years ago, and the average amount of time children spend using mobile devices has tripled.


    • Television still dominates children’s media time, but new ways of watching now make up a large portion of viewing.


    • Access to mobile media devices and applications among poor and minority children is much higher than it was two years ago, but a large gap between rich and poor still persists.

    To read the complete study, click here.



    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

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