• Parents Beware! Cartoon Network Expanding “Adult Swim”

    by  • February 5, 2014 • Cable Choice, Studies • 32 Comments

    Next month, Cartoon Network will begin pushing its “Adult Swim” live-action and animation block at even more young children.adultswim

    “Parents beware: Not all cartoons are created equal. When Cartoon Network “Adult Swim” programming block begins, the content changes from being kid-friendly to adult-oriented in an instant – and not with the click of a remote, but with the tick of the clock. Starting March 31, kids will be exposed to “Adult Swim’s” explicit content beginning 8:00 p.m. Eastern/7 p.m. Central.

    “Adult Swim” has a long history of marketing explicit animation to children. The network’s announcement claims that they’re targeting adult males by moving “Adult Swim” to an earlier hour — but in the process the network is throwing children under the bus. The PTC’s research found that “Adult Swim” includes some of the highest levels of explicit content, and failed appropriately rate sexual content, suggestive dialogue, and explicit language 100% of the time.

    Parents should not have to subsidize kid-unfriendly content in order to receive the programming they do want. The cable industry should abandon their contemptible “bundling” scheme that forces families to underwrite explicit content. Until the system is fixed, parents must be on high alert.

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    32 Responses to Parents Beware! Cartoon Network Expanding “Adult Swim”

    1. Finn
      February 6, 2014 at 4:39 pm

      I am among the many teen/adult cartoon fans who think this is ridiculous. A lot of us aren’t fans of Adult Swim’s constant shock adult humor, and prefer the PG rated shows on Cartoon Network such as Steven Universe and Adventure Time. In fact, when they pushed Adult Swim back to 10PM for Christmas break, Cartoon Network’s programming got better ratings then Adult Swim did at the 9PM hour, so we all figured they’d be pushing it back to 10PM – nope, it got bumped up an hour!

      Also, I’m a 19 year old male. I’m not at all interested in your filth, Adult Swim, so good luck with that.

      • grabl
        February 7, 2014 at 1:12 am

        Well, their ratings aren’t incredibly great, kids aren’t buying merch, and their coffers are running dry. So Snyder decided to MacFarlane it up.

        • Gibson
          April 28, 2014 at 2:32 pm

          What the heck are you talking about? Cartoon Network’s ratings are fantastic, and they’ve been doing a lot better than Nickelodeon and Disney Channel since 2010.

        • Cuthbert
          April 28, 2014 at 3:42 pm

          Uh, no, I’m sorry, but you are incredibly wrong. Cartoon Network has fantastic ratings, the network has been doing better than both Nickelodeon and Disney Channel since 2010.

        • Rican
          April 28, 2014 at 7:11 pm

          You’re still absolutely wrong. Cartoon Network has great ratings and does way better than it’s competition.

          • MetaMan
            April 28, 2014 at 7:12 pm

            Especially Nickelodeon, whose ratings are abysmal.

      • June 1, 2014 at 5:47 pm

        I am a female I understand you Finn and I don’t even know why they have Adult Swim they get new shows that are the most inappropriate so no time at night should be a good time besides we all know we have children that may wake up to that but I think it’s very stupid for them to start that for 8:00 I’ve been loving Cartoon Network for a long time not because they have the most ratings it’s because they are more appropriate for everyone and they keep it clean they are not like adult swim which keeps children copying bad stuff

      • Sam
        October 9, 2014 at 3:51 pm

        The only block on AS is toonami and thats it the rest is not that good. Other than that I would watch more of the cartoon network shows

      • December 3, 2014 at 6:58 pm

        IM 19 and I think they should make adult swim go back to 10:00 I love shows like teen titins go or Steven universe

    2. Ryan
      February 8, 2014 at 8:55 pm

      I too think it is ridiculous. I am a 21 year old male (part of Adult Swim’s demographic), but the programming block does not appeal to me, as it did years ago, so I know that the station is obviously underhandedly (though not subtly) targeting teens or below for their programming. I don’t know anybody my age (or those who are very juvenile only) who would even think stuff like The Cleveland Show or American Dad is funny, so instead of responsibly leaving the shows alone in their rightful places so not to expose younger viewers, but risk lower ratings among those who are actually more mature for those kinds of programming, they try to bring up the numbers by pushing age-inappropriate but juvenile content on kids. I know when I was a grade-school aged kid I would watch at 9 p.m. repeats of “Pokémon” or “Johnny Bravo,” as would many of my classmates, so this is definitely impeding on the freedom of children with responsible parents, and damaging to those without to be exposed to complete and utter trash like “Family Guy” or any other Macfarlane projects.

    3. Ankit
      February 10, 2014 at 4:36 pm

      I doubt the other 3 comments are even real…I am a ANIME fan. We have waited 3 years for toonami to come back with anime on adult swim. The name of the time block is ADULT swim…It is the duty of parents not the channel to regulate what content children are watching. Family guy is not targeted towards kids…they have complex innuendos that no “pure” child would understand. By the same logic your using McDonalds should stop serving Big Macs to kids since it’s also bad for there future…right soccer moms who have nothing better to do than rant…btw take your kids out of school too, because curses are of a regular by 6th grade…

      • You know who it is.
        May 10, 2014 at 5:13 pm

        Toonami doesn’t even start until 10:00PM on Saturday night. If they really cared about the people who likes Toonami. They would make Toonami an all night block on Saturday and Sunday. They also wouldn’t have to worry about poor ratings if they just took the %^&* off of Cartoon Network that’s on there now and replaced it with the good old stuff.

    4. This is a test
      February 10, 2014 at 4:41 pm

      I think that this is wrong

    5. Mint
      February 10, 2014 at 4:58 pm

      Oh, boy….
      Okay, first of all each show is appropriately rated and they tell you before and during shows that the show “may contain mature material some viewers may not find suitable.” Heck, the name “Adult Swim” gives a pretty clear idea on what shows they have.
      If you feel like they don’t rate their shows properly, do something about it.
      That’s pretty much all I have to say.

    6. Tyler
      February 14, 2014 at 1:27 pm

      I’m sorry, but WHY does it matter? Have you people of the *PARENTS* TV counsil ever consider, oh I don’t know, ENABLING *PARENTAL* CONTROLS?!

      I’m not a super genius capable solving all the issues in the world but, as far as I’m aware, aren’t parental controls designed for situations like this?

    7. Jon Thomas
      February 14, 2014 at 1:41 pm

      It’s a free country, so if you don’t like what you’re watching, change the channel!

      • PTC
        February 14, 2014 at 3:13 pm

        It does seem easy, but it is not. Usually, by the time a parent changes the channel on a misrated show (which studies have shown to be many), the child has already seen a graphic murder, some implication of sex, or some foul language. You must be a good parent, but parents have lost the right to correct ratings and responsible entertainment at the hours when children could be watching.

        We have seen hundreds of examples throughout history of leaders saying “just don’t drink the water” when the local polluter is dumping tons of toxic into the town’s rivers, lakes and drinking supply, or “don’t worry, cigarettes won’t hurt you,they’re cool.”

        Television is the most public and powerful means of mass communication. It influences in social customs, behaviors, speech, and attitudes, especially among youth. Changing the channel is an entirely inadequate response to the dramatic rise in the amount of televised graphic sex, obscene and profane language, and gratuitous violence found on television today. These depictions affect everyone, including our children’s classmates and friends. Vulgar television means a more vulgar society; sex-saturated television means sexualized children stripped of their innocence; violent television results in desensitization to violence.

        This is not an opinion. Scientific studies have proven this over and over. Take a look yourself. See: http://w2.parentstv.org/blog/index.php/2014/02/04/is-media-violence-harmful-science-says-yes

        • Tyler
          February 14, 2014 at 3:49 pm

          Ah, but which is worse; violent media, or parents who endlessly seem to fail at parenting? It seems everyone is quick to take the scapegoat and attack the content or creators instead of taking the blame when its often their fault, such as ignoring or being completely ignorant of parental controls.

          Sure child-friendly entertainment is losing an hour, but bad/ignorant parents are just as bad as you think this change is.

          • Mint
            February 16, 2014 at 12:21 pm

            And young kids should probably be put to bed by eight anyway. I know from experience that young kids shouldn’t be watching TV right before going to bed because it can cause them to be too wired and active to sleep.

        • Ryan
          February 15, 2014 at 7:45 pm

          This is plain ridiculous. There’s a thing called parental controls, for lazy parents like the PTC themselves. Most functional parents, like me, actually parent our children.

        • Carla
          October 12, 2014 at 10:52 pm

          Wow you suck at parenting, dont blame society and television for the job you cant do. Learn to discipline and control your children and stop looking for excuses on why your child cant do something or why your child is doing something, if you catch your child doing something wrong correct it, quit trying to look for alternatives on why your parenting is sorry. God I hate people like you, I have 5 children 2 adults a 7, 9, and a 1 year old and I dare one them to step out line, my children are in charter schools and the two adults are productive citizens of society. So…bottom line dont let tv raise your kids, dont be afraid to use your voice, and if it comes to it the belt. Nuff said!

    8. Ryan
      February 15, 2014 at 7:50 pm

      Why don’t you guys worry about things that are almost issues? PornHub is a free download for PS4 and Xbox One. You can visit porn sites with MP3 players, phones, and consoles all around. Who gives a crap about graphic material on a blockable TV channel? Actually, scratch that. Why are we worried about children knowing about murder, and pornographic material? One, you’ll see it no matter what. Not just if an adult channel is 60 minutes earlier. And even so, they shouldn’t be shielded from pornography so much. Let them grow.

    9. Andrew
      February 15, 2014 at 11:23 pm

      Are you guys kidding me you guys are being dumb. There is a great device called parental controls. I mean come on I grow up watching adult swim/toonami it’s a choice of the parents weather or not to watch this programming. We adult swim fans are not going to let you guys ruin what we enjoy watching!!

      • Christopher Gildemeister
        March 4, 2014 at 9:09 am

        We don’t want to “ruin what you enjoy watching.” We just ask that it be rated properly, and shown at a time when children aren’t in the audience.

        • Redzos
          October 21, 2014 at 12:19 am

          It’s the parents job to monitor what their child is watching, the not TV’s job.

    10. trashraven
      February 16, 2014 at 7:03 pm

      For those who understand what parenting means, then please ignore comment. Now for the rest of you Webster dictionary defines adult as “mature and sensible : not childish, of or intended for adults” so what did we learn? Correct, not for kids. So now when we see “Adult Swim ” come up. We change channel or turn off tv. Second there is something called the V-Chip. I’m sure this article just forgot about this.

      • Christopher Gildemeister
        March 4, 2014 at 9:03 am

        I’d argue that the programming on the so-called “Adult Swim” is hardly “mature and sensible.” But that aside…

        If the programming is for adults, why is it on at 8 pm, and why do the programs carry a content rating of TV-14?

        For the V-Chip to work, programs must be rated correctly. Clearly, Cartoon Network doesn’t care if children are watching their “mature and sensible” programming.

    11. it will only get worse
      August 19, 2014 at 11:23 pm

      Adult swim is getting worse. The cartoons don’t appeal to me at all!!! And I’m in my twenties. The cartoons are depressing and sick. Just because I’m an adult doesn’t mean I want to watch mindless druggy looking perverted crap. For me the only decent cartoon is King of the Hill. I’m sick of people liking the cartoons because they are for “adults” I’m an adult and I don’t watch them. They need to have a separate channel or bring better cartoons.

    12. Samuael
      September 15, 2014 at 9:54 pm

      There is a show on Adult Swim called Rick and Morty and I have to tell you that this show is utterly appalling. Implied incestuous sexual relations between the 14 year old brother and 17 year old sister including the sister appearing in nothing more then a bra with the upper part of her breasts fully exposed and revealing lingerie. The same 14 year boy having sexual relations with an alien robot which produces an alien child whose sole desire as it grows up is to destroy earth. Acts of Murder and Attempted Murder against other characters by the grandfather and the 14 year old boy. Murder, genocide and enslavement by the family’s pet dog after it becomes smart and aware of the atrocities committed against dogs by the human race. If this is what entertainment has become I say no thank you.

      • Morty
        November 7, 2014 at 12:04 pm

        Wow you sure have seen a lot of episodes of a show that offended you so much.

        Wubba Lubba Dub Dubs

      • voyager1won
        November 14, 2014 at 11:30 am

        This show is amazing! ! I love rick and morty don’t hate

    13. Redflame248@aol.com
      September 26, 2014 at 6:06 pm

      Are you kidding me? Rick and Morty is the best thing AS has right now along with RC, ATHF and Metalocalypse.

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