• Parents Beware! Cartoon Network Expanding “Adult Swim”

    by  • February 5, 2014 • Cable Choice, Studies • 48 Comments

    Next month, Cartoon Network will begin pushing its “Adult Swim” live-action and animation block at even more young children.adultswim

    “Parents beware: Not all cartoons are created equal. When Cartoon Network “Adult Swim” programming block begins, the content changes from being kid-friendly to adult-oriented in an instant – and not with the click of a remote, but with the tick of the clock. Starting March 31, kids will be exposed to “Adult Swim’s” explicit content beginning 8:00 p.m. Eastern/7 p.m. Central.

    “Adult Swim” has a long history of marketing explicit animation to children. The network’s announcement claims that they’re targeting adult males by moving “Adult Swim” to an earlier hour — but in the process the network is throwing children under the bus. The PTC’s research found that “Adult Swim” includes some of the highest levels of explicit content, and failed appropriately rate sexual content, suggestive dialogue, and explicit language 100% of the time.

    Parents should not have to subsidize kid-unfriendly content in order to receive the programming they do want. The cable industry should abandon their contemptible “bundling” scheme that forces families to underwrite explicit content. Until the system is fixed, parents must be on high alert.

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    48 Responses to Parents Beware! Cartoon Network Expanding “Adult Swim”

    1. Finn
      February 6, 2014 at 4:39 pm

      I am among the many teen/adult cartoon fans who think this is ridiculous. A lot of us aren’t fans of Adult Swim’s constant shock adult humor, and prefer the PG rated shows on Cartoon Network such as Steven Universe and Adventure Time. In fact, when they pushed Adult Swim back to 10PM for Christmas break, Cartoon Network’s programming got better ratings then Adult Swim did at the 9PM hour, so we all figured they’d be pushing it back to 10PM – nope, it got bumped up an hour!

      Also, I’m a 19 year old male. I’m not at all interested in your filth, Adult Swim, so good luck with that.

      • grabl
        February 7, 2014 at 1:12 am

        Well, their ratings aren’t incredibly great, kids aren’t buying merch, and their coffers are running dry. So Snyder decided to MacFarlane it up.

        • Gibson
          April 28, 2014 at 2:32 pm

          What the heck are you talking about? Cartoon Network’s ratings are fantastic, and they’ve been doing a lot better than Nickelodeon and Disney Channel since 2010.

        • Cuthbert
          April 28, 2014 at 3:42 pm

          Uh, no, I’m sorry, but you are incredibly wrong. Cartoon Network has fantastic ratings, the network has been doing better than both Nickelodeon and Disney Channel since 2010.

        • Rican
          April 28, 2014 at 7:11 pm

          You’re still absolutely wrong. Cartoon Network has great ratings and does way better than it’s competition.

          • MetaMan
            April 28, 2014 at 7:12 pm

            Especially Nickelodeon, whose ratings are abysmal.

      • June 1, 2014 at 5:47 pm

        I am a female I understand you Finn and I don’t even know why they have Adult Swim they get new shows that are the most inappropriate so no time at night should be a good time besides we all know we have children that may wake up to that but I think it’s very stupid for them to start that for 8:00 I’ve been loving Cartoon Network for a long time not because they have the most ratings it’s because they are more appropriate for everyone and they keep it clean they are not like adult swim which keeps children copying bad stuff

      • Sam
        October 9, 2014 at 3:51 pm

        The only block on AS is toonami and thats it the rest is not that good. Other than that I would watch more of the cartoon network shows

      • December 3, 2014 at 6:58 pm

        IM 19 and I think they should make adult swim go back to 10:00 I love shows like teen titins go or Steven universe

    2. Ryan
      February 8, 2014 at 8:55 pm

      I too think it is ridiculous. I am a 21 year old male (part of Adult Swim’s demographic), but the programming block does not appeal to me, as it did years ago, so I know that the station is obviously underhandedly (though not subtly) targeting teens or below for their programming. I don’t know anybody my age (or those who are very juvenile only) who would even think stuff like The Cleveland Show or American Dad is funny, so instead of responsibly leaving the shows alone in their rightful places so not to expose younger viewers, but risk lower ratings among those who are actually more mature for those kinds of programming, they try to bring up the numbers by pushing age-inappropriate but juvenile content on kids. I know when I was a grade-school aged kid I would watch at 9 p.m. repeats of “Pokémon” or “Johnny Bravo,” as would many of my classmates, so this is definitely impeding on the freedom of children with responsible parents, and damaging to those without to be exposed to complete and utter trash like “Family Guy” or any other Macfarlane projects.

    3. Ankit
      February 10, 2014 at 4:36 pm

      I doubt the other 3 comments are even real…I am a ANIME fan. We have waited 3 years for toonami to come back with anime on adult swim. The name of the time block is ADULT swim…It is the duty of parents not the channel to regulate what content children are watching. Family guy is not targeted towards kids…they have complex innuendos that no “pure” child would understand. By the same logic your using McDonalds should stop serving Big Macs to kids since it’s also bad for there future…right soccer moms who have nothing better to do than rant…btw take your kids out of school too, because curses are of a regular by 6th grade…

      • You know who it is.
        May 10, 2014 at 5:13 pm

        Toonami doesn’t even start until 10:00PM on Saturday night. If they really cared about the people who likes Toonami. They would make Toonami an all night block on Saturday and Sunday. They also wouldn’t have to worry about poor ratings if they just took the %^&* off of Cartoon Network that’s on there now and replaced it with the good old stuff.

      • MissA
        March 21, 2015 at 7:02 am

        Why so hostile to parents who don’t want kids exposed to adult material? The real problem is industry goons who want to cash in on children and expose them to adult content ASAP. Why have adult cartoons on the channel At All? Should be separate channel altogether.

        • Princess Cartoon Geek
          March 27, 2015 at 7:43 pm

          Most of what is/was on Adult Swim does not appeal to me. I would rather watch Adventure Time and Steve Universe all day long. Better animation, art and stories. Over the Garden Wall was awesome.

          That being said, ADULTS ARE SUPPOSED TO REGULATE children’s media influences. If parents got tasered every time their 3rd graders watched Adult Swim, you’d see them pull the plug faster than you can say “Super Jail”.

          It’s a free marketplace. Cartoon Network should logically cater to what makes them money. I personally think they’re backing the wrong horse with Adult Swim. But… they’re spending their money, not mine.

          MissA, you cannot protect children from commercialization, war, etc. That is their parent’s job. Not government’s, and not society. Certainly not Cartoon Network/Adult Swim.

          • Christopher Gildemeister
            March 30, 2015 at 8:48 am

            Princess:

            Do you believe we should abolish the laws against selling tobacco, alcohol, and firearms to minors?

            After all, tobacco, liquor, and gun companies “should logically cater to what makes them money.” Surely, it’s the parents’ job to keep their kids from smoking, drinking, and shooting each other, “not government’s and not society.” After all, “you cannot protect children from commercialization, war, etc. That is their parent’s job.” Right?

            Put this way, it seems absurd. But it’s true. Just as parents can’t be with their child and monitor everything they see and do every second of every minute of every day, and never could (hence, kids experimenting with smoking, drinking, et cetera), so too with television. The difference is, with other industries we recognize that both government and the industry itself DO share responsibility for children’s welfare, without minimizing the role of parents. If Big Tobacco can be held responsible, why shouldn’t Big Media?

    4. This is a test
      February 10, 2014 at 4:41 pm

      I think that this is wrong

    5. Mint
      February 10, 2014 at 4:58 pm

      Oh, boy….
      Okay, first of all each show is appropriately rated and they tell you before and during shows that the show “may contain mature material some viewers may not find suitable.” Heck, the name “Adult Swim” gives a pretty clear idea on what shows they have.
      If you feel like they don’t rate their shows properly, do something about it.
      That’s pretty much all I have to say.

    6. Tyler
      February 14, 2014 at 1:27 pm

      I’m sorry, but WHY does it matter? Have you people of the *PARENTS* TV counsil ever consider, oh I don’t know, ENABLING *PARENTAL* CONTROLS?!

      I’m not a super genius capable solving all the issues in the world but, as far as I’m aware, aren’t parental controls designed for situations like this?

    7. Jon Thomas
      February 14, 2014 at 1:41 pm

      It’s a free country, so if you don’t like what you’re watching, change the channel!

      • PTC
        February 14, 2014 at 3:13 pm

        It does seem easy, but it is not. Usually, by the time a parent changes the channel on a misrated show (which studies have shown to be many), the child has already seen a graphic murder, some implication of sex, or some foul language. You must be a good parent, but parents have lost the right to correct ratings and responsible entertainment at the hours when children could be watching.

        We have seen hundreds of examples throughout history of leaders saying “just don’t drink the water” when the local polluter is dumping tons of toxic into the town’s rivers, lakes and drinking supply, or “don’t worry, cigarettes won’t hurt you,they’re cool.”

        Television is the most public and powerful means of mass communication. It influences in social customs, behaviors, speech, and attitudes, especially among youth. Changing the channel is an entirely inadequate response to the dramatic rise in the amount of televised graphic sex, obscene and profane language, and gratuitous violence found on television today. These depictions affect everyone, including our children’s classmates and friends. Vulgar television means a more vulgar society; sex-saturated television means sexualized children stripped of their innocence; violent television results in desensitization to violence.

        This is not an opinion. Scientific studies have proven this over and over. Take a look yourself. See: http://w2.parentstv.org/blog/index.php/2014/02/04/is-media-violence-harmful-science-says-yes

        • Tyler
          February 14, 2014 at 3:49 pm

          Ah, but which is worse; violent media, or parents who endlessly seem to fail at parenting? It seems everyone is quick to take the scapegoat and attack the content or creators instead of taking the blame when its often their fault, such as ignoring or being completely ignorant of parental controls.

          Sure child-friendly entertainment is losing an hour, but bad/ignorant parents are just as bad as you think this change is.

          • Mint
            February 16, 2014 at 12:21 pm

            And young kids should probably be put to bed by eight anyway. I know from experience that young kids shouldn’t be watching TV right before going to bed because it can cause them to be too wired and active to sleep.

        • Ryan
          February 15, 2014 at 7:45 pm

          This is plain ridiculous. There’s a thing called parental controls, for lazy parents like the PTC themselves. Most functional parents, like me, actually parent our children.

        • Carla
          October 12, 2014 at 10:52 pm

          Wow you suck at parenting, dont blame society and television for the job you cant do. Learn to discipline and control your children and stop looking for excuses on why your child cant do something or why your child is doing something, if you catch your child doing something wrong correct it, quit trying to look for alternatives on why your parenting is sorry. God I hate people like you, I have 5 children 2 adults a 7, 9, and a 1 year old and I dare one them to step out line, my children are in charter schools and the two adults are productive citizens of society. So…bottom line dont let tv raise your kids, dont be afraid to use your voice, and if it comes to it the belt. Nuff said!

    8. Ryan
      February 15, 2014 at 7:50 pm

      Why don’t you guys worry about things that are almost issues? PornHub is a free download for PS4 and Xbox One. You can visit porn sites with MP3 players, phones, and consoles all around. Who gives a crap about graphic material on a blockable TV channel? Actually, scratch that. Why are we worried about children knowing about murder, and pornographic material? One, you’ll see it no matter what. Not just if an adult channel is 60 minutes earlier. And even so, they shouldn’t be shielded from pornography so much. Let them grow.

    9. Andrew
      February 15, 2014 at 11:23 pm

      Are you guys kidding me you guys are being dumb. There is a great device called parental controls. I mean come on I grow up watching adult swim/toonami it’s a choice of the parents weather or not to watch this programming. We adult swim fans are not going to let you guys ruin what we enjoy watching!!

      • Christopher Gildemeister
        March 4, 2014 at 9:09 am

        We don’t want to “ruin what you enjoy watching.” We just ask that it be rated properly, and shown at a time when children aren’t in the audience.

        • Redzos
          October 21, 2014 at 12:19 am

          It’s the parents job to monitor what their child is watching, the not TV’s job.

    10. trashraven
      February 16, 2014 at 7:03 pm

      For those who understand what parenting means, then please ignore comment. Now for the rest of you Webster dictionary defines adult as “mature and sensible : not childish, of or intended for adults” so what did we learn? Correct, not for kids. So now when we see “Adult Swim ” come up. We change channel or turn off tv. Second there is something called the V-Chip. I’m sure this article just forgot about this.

      • Christopher Gildemeister
        March 4, 2014 at 9:03 am

        I’d argue that the programming on the so-called “Adult Swim” is hardly “mature and sensible.” But that aside…

        If the programming is for adults, why is it on at 8 pm, and why do the programs carry a content rating of TV-14?

        For the V-Chip to work, programs must be rated correctly. Clearly, Cartoon Network doesn’t care if children are watching their “mature and sensible” programming.

    11. it will only get worse
      August 19, 2014 at 11:23 pm

      Adult swim is getting worse. The cartoons don’t appeal to me at all!!! And I’m in my twenties. The cartoons are depressing and sick. Just because I’m an adult doesn’t mean I want to watch mindless druggy looking perverted crap. For me the only decent cartoon is King of the Hill. I’m sick of people liking the cartoons because they are for “adults” I’m an adult and I don’t watch them. They need to have a separate channel or bring better cartoons.

      • Princess Cartoon Geek
        March 27, 2015 at 7:49 pm

        “They need to have a separate channel…”

        Yes, they could call it the CRAP channel (Cartoons of Rot, Anger and Perversion).

    12. Samuael
      September 15, 2014 at 9:54 pm

      There is a show on Adult Swim called Rick and Morty and I have to tell you that this show is utterly appalling. Implied incestuous sexual relations between the 14 year old brother and 17 year old sister including the sister appearing in nothing more then a bra with the upper part of her breasts fully exposed and revealing lingerie. The same 14 year boy having sexual relations with an alien robot which produces an alien child whose sole desire as it grows up is to destroy earth. Acts of Murder and Attempted Murder against other characters by the grandfather and the 14 year old boy. Murder, genocide and enslavement by the family’s pet dog after it becomes smart and aware of the atrocities committed against dogs by the human race. If this is what entertainment has become I say no thank you.

      • Morty
        November 7, 2014 at 12:04 pm

        Wow you sure have seen a lot of episodes of a show that offended you so much.

        Wubba Lubba Dub Dubs

      • voyager1won
        November 14, 2014 at 11:30 am

        This show is amazing! ! I love rick and morty don’t hate

    13. Redflame248@aol.com
      September 26, 2014 at 6:06 pm

      Are you kidding me? Rick and Morty is the best thing AS has right now along with RC, ATHF and Metalocalypse.

    14. Jon
      January 23, 2015 at 2:12 pm

      Are you kidding me right now? Adult swim starts at 8 yes… but the only shows they air until 11 is family guy American dad and Cleveland show over n over again. Then heavy stuff comes on like superjail etc etc. I’m a father and I am not concerned one bit about family guy and if you are then you teenagers are on a leash and they are exposed to much more at school. Trust me. Cartoon network is doing a great job considering this generations standards. Its ridiculous how animators can’t express there adult cartoons on TV without a group of PTO parents raising a sh*t storm. Your kids should be in bed by the time Mr. pickles comes on. You should not be scared of family guy when south park is airing at 5pm to 9pm. Like I said I am a parent but I refuse to destroy an entire animation community because I’m some stuck up blah blah ruining everything. I’m emmbrassed for the people who posted at the top of this tread. I also laughed at how “terrified” you all are over family guy at 8pm. Simpsons have aired at 6pm everyday on fox for 20 years!

    15. Wes
      February 6, 2015 at 6:18 pm

      I’m gonna kick your butt adult swim if you start at 8:00

      • Ax
        April 6, 2015 at 12:39 am

        You’re a year or so too late pal

        • Christopher Gildemeister
          April 6, 2015 at 8:09 am

          So are you, considering the article was written a year ago.

    16. Folwart
      February 17, 2015 at 3:36 pm

      The dumbing down of America.

    17. Josh
      March 10, 2015 at 8:02 pm

      You do realize that CW airs Family Guy at like 4 pm, right?

      • Christopher Gildemeister
        March 11, 2015 at 9:54 am

        Josh,

        Your local CW *STATION* may air reruns of “Family Guy” at 4 p.m. The NETWORK as a whole doesn’t; it only shows programs in prime time (and only between 8-10, and even then only on weeknights).

        It’s unfortunate that local stations choose to show reruns of explicit programs when children are in the audience; but given the PTC’s limited resources, there’s nothing we can do about the programming choices of every station in every local area throughout the country.

        This is a perfect area for activism by concerned individuals. If a station in your area is showing a program you don’t approve of — especially right after school — call or write the station manager, and make your feelings known. (To make extra certain management pays attention, tell them you want your comments kept on file for inspection when the station’s FCC license comes up for renewal.)

        You can also contact any local businesses who choose to advertise during the reruns (local car dealerships, local restaurants, local businesses, and the like) and let them know you don’t appreciate their sponsoring shows inappropriate for your kids.

        Thanks, Josh, for pointing out an important fact the PTC doesn’t have the ability to address. As always, it’s our members’ actions that REALLY make a difference!

    18. Ax
      April 6, 2015 at 12:33 am

      O sh*t y’all some hating twisted people..1st off if you’re 18+ and you want to see more of teen titans go and Steven universe then something’s wrong with you. Half of the cartoons they show during the day has adult humor in it and the other half is plain retarded. Jeff from Clarence has lesbian parents. Regular show (which I’m a fan of) is pretty much about two immature workers who don’t take their boss seriously and slacks off every assignment but always gets away with it at the end and they borderline curse and then they always show commercials of actual kids on video imitating the shows. Don’t even get me started on uncle grampa or gumball lol. Cartoon Network even has a campaign where they want kids to not watch tv n go outside and be active. Not every kid is up at 8pm watchin Cartoon Network they’re either watchin somethin else or on the computer or playin video games or this new thing called netflix. Cartoon Network during the day shows the same cartoons back to back with the same episodes all day everyday so it’s stale to the regular viewers. 8 pm your kid should be studyin or bathing gettin ready for bed and even then they show king of the hill and family guy the real nitty gritty don’t come on til like 12.

      • Christopher Gildemeister
        April 6, 2015 at 8:11 am

        *Yawn* Another commenter screaming “I have the right to decide for myself! Don’t tell ME what to do!”, then dictating that all parents put their kids to bed at 8 pm.

        Double standard much?

    19. Ax
      April 6, 2015 at 1:04 am

      And one more thing it’s suppose to be the parents job to tell the kids not to imitate what they see on tv and tell em what’s right and what’s not right so they know more or less how to behave with or without your presence but Cartoon Network does the opposite and show videos of kids imitating exactly what they see on their “kid friendly” cartoons

      • Christopher Gildemeister
        April 6, 2015 at 8:22 am

        Let’s see. On one side: overworked, overstressed parents who are doing their best, but can’t be with their kids every second of every minute of every day, monitoring everything they see and do. On the other: a multi-billion dollar industry, with control over everything from TV to pop music to videogames to web sites, which deliberately targets children with their messages through every form of electronic media 24/7, precisely because they know kids are more vulnerable to their messages.

        Seems like a pretty uneven battle. Too bad the media can’t work WITH parents to help and protect kids, not oppose them.

    20. Alexa
      August 3, 2015 at 4:25 pm

      Shouldnt kids be asleep by 8:00?

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