• The Oscars Shine Brighter With Ellen

    by  • March 3, 2014 • Awards Shows, Movies • 5 Comments

    The Academy Awards are in the books for another year, and there wasn’t much in the way of surprises among the award winners.  If you’ve been paying attention to all the other many awards shows thus far this year, you already know that a handful of films have claimed more or less all the major awards from Hollywood.

    However, critics’ reviews of host Ellen DeGeneres’ performance seems to be mixed today.  Some like Deadline.com’s Lisa de Moraes thought DeGeneres “reOscar statueminded us she’s likeable as all get out, but her improvised bits did not work so well.”  While others were a bit more charitable, like Mary McNamara at the Los Angeles Times who called DeGeneres “preternaturally congenial.”   I only caught part of the show live last night and I would tend to agree with McNamara’s assessment.

    But one name kept surfacing in all the discussion of last night’s show, and that was last year’s host,  Seth MacFarlane – the creator of perennially offensive shows like “Family Guy.”   Critics at the time slammed his off-color, offensive attempts at humor and the PTC was sharply critical of the show’s producers for their decision to have him host in the first place.  Ellen’s performance stood in rather sharp contrast to MacFarlane’s.

    And guess what happened as a result?  The viewing audience responded with a 7% increase in viewership from last year, the largest Oscar audience in 10 years.  Especially given the fact that the awards themselves held very little suspense,  that is significant and very telling.

    So let this be a lesson to future awards-show promoters: it’s better business to appeal to a wide audience rather than always to cater to what’s “edgy” – and all too often offensive to the audience.

    Share

    About

    As Director of Communications and Public Policy for the Parents Television Council, Dan Isett is responsible for advancing the PTC’s mission to federal, state and local elected and appointed officials, as well as the Federal Communications Commission.

    5 Responses to The Oscars Shine Brighter With Ellen

    1. Bradley Laing
      March 3, 2014 at 4:23 pm

      So let this be a lesson to future awards-show promoters: it’s better business to appeal to a wide audience rather than always to cater to what’s “edgy” – and all too often offensive to the audience.

      —Of the three movies online websites seemed to think actually could win “Best Picture,” one of them, “Gravity” was a north american (Canada and USA) and international success. I think the audience tuned in for that reason.

    2. The Dark Knight
      March 3, 2014 at 7:03 pm

      That is correct. Besides, reviews of the Oscars are always mixed.

    3. March 4, 2014 at 2:48 pm

      I don’t think that accounts for the show having the biggest audience since 2000:

      http://www.chicagotribune.com/entertainment/sns-rt-us-oscars-television-20140303,0,153096.story

    4. Marc Uhrey
      March 7, 2014 at 6:58 am

      I rarely tune in to the Oscars, mostly because of risqué or vulgar content from hosts like Seth MacFarlane, but also because I just don’t care to watch over-paid, pompous actors congratulating themselves because of their greatness.
      It was a pleasant surprise, however, to see the relatively clean hosting by Ellen. I hope they follow suit next year!

    5. Charlene Larsen
      March 7, 2014 at 9:41 am

      I enjoyed the Oscar show AND THINK Ellen DID A GOOD JOB.
      Some of the presenters were not of interest but I would hire Ellen again next year.
      Charlene

    Leave a Reply

    Your email address will not be published. Required fields are marked *