• Kia, Red Bull Must Stop Paying For Racist and Misogynistic TV Content, Too

    by  • May 1, 2014 • Advertiser Accountability, Sexualization • 4 Comments

    Earlier this week it was announced that a number of major corporations like Kia and Red Bull had pulled their sponsorship from the LA Clippers in light of the racist statements allegedly made and caught on tape by team owner Donald Sterling.

    Those corporations made the right decision to protect their brand name and image by publicly distancing themselves from Sterling and his hateful words.

    In a statement, Kia motors said, “The comments allegedly made by Clippers owner Donald Sterling are offensive and reprehensible, and they are inconsistent with our views and values. We are suspending our advertising and sponsorship activities with the Clippers.”

    One wonders, though, how those same companies can justify continued association with similarly racist, anti-Semitic and misogynistic remarks like:

    “C’mon you know you Jew girls want that dollar.”

    “How long before we play pin the eviction notice on the black guy’s door.”

    “The Chinese are a lovely and honorable people. But you can’t trust them…There’s a reason Shanghai’s a verb!”

    “Whatcha playin’? Punch the Puerto Rican?”

    “You’re Jewish, you’re good with money. I’m Irish, I drink and I ban homosexuals from marching in my parade.”

    “You have to win that National Spelling Bee so that you can go to a top college– and I can rub it in that Kabuki whore’s porcelain face!”

    “That’s what it’s all about Glen, don’t rape it back, rape it forward.”

    “You are good at nothing. But there are still minority quotas. Your name is Tatanka. Now I’m going to jump online and buy you a book about dealing blackjack.”

    (Spoken by an African-American character) “Lawd-a-mighty, ah done seen me a deeead body down by de lake. Sho’ ‘nuff, ah thought ah’d go deef and dumb when ah saw me dat dead body.”

    These examples from “American Dad,” “Family Guy,” and “Dads” are not unusual, and the bigoted humor on these programs is well documented.

    So, to Kia, Red-Bull and the other sponsors that wisely chose to stop putting their money behind someone with a history of racially insensitive remarks – perhaps it’s time to reconsider your continued support for bigoted and misogynistic content on these programs, as well. Content that you’ve helped to make possible with your ad dollars.

    These companies risk doing just as much damage to their brands this way and they did in associating with Sterling – so why not be consistent?



    Ms. Henson is a noted expert on entertainment industry trends and the how the impact of entertainment affects children and the American popular culture at large. She also directs the organization’s Advertiser Accountability Campaign, which encourages companies to sponsor family-friendly entertainment. She previously supervised the research and program content analysis operations of the PT and produced a number of groundbreaking PTC studies that document the levels of graphic sex, violence and profanity on television. Some of those reports include: The Ratings Sham I & II, Dying to Entertain, Faith in a Box, The Sour Family Hour, The Blue Tube, and TV Bloodbath. She began her career with the PTC in 1997 as an entertainment analyst, documenting instances of inappropriate content on television. Ms. Henson has appeared on a variety of television shows including Fox News Channel’s The O’Reilly Factor, Your World with Neil Cavuto, The Big Story, CNN Headline News’ ShowBiz Tonight, CNBC’s On the Money, MSNBC’s Scarborough Country, and CBN’s Newswatch. She is a frequent guest on radio talk shows across the country and has been quoted extensively in news sources such asEntertainment Weekly, Time, Newsweek, The Wall Street Journal, The Washington Post, Los Angeles Times, New York Times, USA Today, New York Daily News, Boston Globe, Chicago Tribune, San Francisco Chronicle, Variety, Associated Press, Reuters, and Bloomberg. Ms. Henson is a graduate of the University of Virginia where she received a BA in Government. She resides in Falls Church, Va., with her husband and their son.

    4 Responses to Kia, Red Bull Must Stop Paying For Racist and Misogynistic TV Content, Too

    1. James Healey
      May 5, 2014 at 2:10 pm

      Disgusting content on “Cartoon” TV Shows!! “American dad”, “Dads” and “Family Guy” should be cancelled to make way for some decent programs!!! Kia and Red Bull and other sponsors should be boycotted if they fail to pull their advertising! These progrms only offer an obscene, profane abnd crass picture of fathers, and the people associated with them should be ashamed–but they are probably incapable of shame!!

    2. May 2, 2014 at 6:04 am

      This is totally unacceptable for these large companies to sponsor these programs on television which try to corrupt our young people. Teachers and parents are trying to teach the youth a great moral foundation, and these companies are sponsoring programs that are trying to destroy our youth. It is a complete contradiction, and so the companies need to stop sponsoring these filthy programs now. Our youth do not need to learn the filth and garbage as presented in these programs.

      • Tim Willetts
        May 4, 2014 at 2:49 pm

        And who decides what’s “filth and garbage”? Whatever you might consider to be “filth and garbage”, I can guarantee that kids were learning them long before television, or for that matter, movies or radio, etc, were ever invented.

    3. Johnny P. Gill
      May 2, 2014 at 3:53 am

      When has this country ever been consistent on this matter.

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