• McDonald’s Sponsors Dating Naked: How About Some Nudity With That Happy Meal?

    by  • July 30, 2014 • Advertiser Accountability, Cable Choice • 6 Comments

    Two episodes in, and VH1 is still struggling to find an audience for its much-ballyhooed foray into the naked reality show genre, Dating Naked.

    In fact, ratings were so low for episode 2, that it didn’t even break the top 100 cable shows for the week, though reruns of the 16-year-old sitcom Seinfeld did, as did reruns of Friends which went off the air ten years ago and has been in constant syndication since (meaning die-hard fans have already seen every episode of the show roughly 162 times), and also multiple reruns of Cops. So that should tell you something about just how much interest TV viewers have in the naked reality concept.

    What’s even more bewildering than VH1 keeping this show on the air despite the obvious lack of viewer interest, are the companies that continue to underwrite it with their advertising dollars.  Companies like McDonald’s, which is already struggling to regain the trust of consumers who have abandoned the brand.

    Why would a company that is best known for Happy Meals want to have anything to do with naked dating on television?

    According to the Chicago Business Journal, McDonald’s will be re-evaluating its marketing strategy due to poor sales. McDonald’s “will try to become a ‘more trusted and respected brand,’ in the words of CEO Don Thompson, by re-evaluating its customer service, menu, and marketing practices.”

    Let’s hope that review gets underway immediately, before McDonald’s does further damage to its brand through continued association with programs like “Dating Naked.”

    Let McDonald’s hear from you: http://www.winbackourtrust.com/

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    About

    Ms. Henson is a noted expert on entertainment industry trends and the how the impact of entertainment affects children and the American popular culture at large. She also directs the organization’s Advertiser Accountability Campaign, which encourages companies to sponsor family-friendly entertainment. She previously supervised the research and program content analysis operations of the PT and produced a number of groundbreaking PTC studies that document the levels of graphic sex, violence and profanity on television. Some of those reports include: The Ratings Sham I & II, Dying to Entertain, Faith in a Box, The Sour Family Hour, The Blue Tube, and TV Bloodbath. She began her career with the PTC in 1997 as an entertainment analyst, documenting instances of inappropriate content on television. Ms. Henson has appeared on a variety of television shows including Fox News Channel’s The O’Reilly Factor, Your World with Neil Cavuto, The Big Story, CNN Headline News’ ShowBiz Tonight, CNBC’s On the Money, MSNBC’s Scarborough Country, and CBN’s Newswatch. She is a frequent guest on radio talk shows across the country and has been quoted extensively in news sources such asEntertainment Weekly, Time, Newsweek, The Wall Street Journal, The Washington Post, Los Angeles Times, New York Times, USA Today, New York Daily News, Boston Globe, Chicago Tribune, San Francisco Chronicle, Variety, Associated Press, Reuters, and Bloomberg. Ms. Henson is a graduate of the University of Virginia where she received a BA in Government. She resides in Falls Church, Va., with her husband and their son.

    6 Responses to McDonald’s Sponsors Dating Naked: How About Some Nudity With That Happy Meal?

    1. evelyn.b.gibson@gmail.com
      August 15, 2014 at 10:24 am

      12850 Reeder St.

      McDonalds has reached down into the pit of programming by sponsoring Dating Naked.

      Your food becomes nauseating at the thought of you sponsoring Dating Naked.

    2. Theresa Krakauskas
      August 15, 2014 at 11:03 am

      This show should be removed from television for stupidity alone. I watched about 10 seconds of it out of curiosity & decided it must have been developed by a 12-year-old boy. Considering the ratings, it looks like most of the viewing audience thinks it’s not worth watching either.

    3. mdolan2@hvc.rr.com
      August 15, 2014 at 1:22 pm

      Please stop advertising during the “dating naked’ show. I bring my children to McDonald’s and hate to think this is what you’re all about. Keeping your reputation is much more important than advertising here. I cannot believe that tv has come to this.

    4. Linda Martin
      August 15, 2014 at 3:06 pm

      I find this programing very distasteful. Dating Naked should not be on air and McDonald’s should not be sponsoring this type of programming. Makes me not want to go to McDonald’s. Or take my young grandkids.

    5. Paulette N.
      August 15, 2014 at 5:57 pm

      McDonald’s has hit bottom advertising on Dating Naked. No McDonalds for our family if this is the way you trash the society our children and grandchildren live in.

    6. John Stewart
      December 17, 2014 at 2:34 pm

      The inventor of the Naked reality show Discovery Channel is the cancer. Lets take it down.
      “Great results, can be achieved with small forces.”
      ― Sun Tzu, The Art of War

      Here is an email I sent to our school board and our Governor yesterday. Read what one of our board members had to say. One person can make a lot of difference. Please feel free to use any part of my email and send it to your school board. Starve the beast from revenue and it will die eventually.

      RE: I have just become aware that our school district is inadvertently financially supporting a very disturbing depraved and destructive type of pornography aimed at minors.
      Lockhart, Amy

      7:49 PM (20 hours ago)

      to me, Walt, Anna-Marie
      Mr. Stewart,

      I see that Board Member Almond has already responded to your email.

      However, I must tell you that, as an elected member of the School Board who ultimately approves the purchase of Discovery Ed material as well as the District’s overall budget, I am one of five members ultimately responsible for this decision.

      Please know that I will thoroughly investigate your concerns and take them into careful consideration when determining whether I will support our District’s further use of the Discovery Ed materials.

      Amy Lockhart
      School Board Member
      Seminole County Public Schools

      Sent from my cell phone.
      Please pardon any typos.

      ——– Original message ——–
      From: John Stewart
      Date:12/16/2014 7:33 PM (GMT-05:00)
      To: “Almond, Karen” , “Schaffner, Dede” , “Bauer, Jeffrey M.” , “Calderone, Tina” , “Lockhart, Amy” , “Mahramus, Jill”
      Subject: I have just become aware that our school district is inadvertently financially supporting a very disturbing depraved and destructive type of pornography aimed at minors.

      Dear Board members ,

      I doubt any of you are aware of this. I wasn’t until just a few weeks ago. I trust you will do the right thing so thank you in advance.

      In 2012 the worst sexual assault on married women, men and children happened shortly after David Zaslav became CEO of the Discovery Channel. The Discovery Channel which is part of basic cable is the distributor of a particularly vile kind of pornography that goes far beyond just nudity. The indecent proposal became a reality as his network enticed young married mothers to strip naked. The young married mother is introduced to a naked man. The two then sleep together in the nude on national television to boost corporate profit while their husbands and children watch from their living rooms. The same thing is done to married fathers. In addition to the sexual humiliation, these people are placed in a situation where they could suffer serious injury or death leaving their children orphaned. This ultimate sexual exploitation of families is masked with the ruse of being a survivor show and will be aired on afternoon timeslots 3:00 PM for family viewing and rated TV 14 suitable for minors.

      For evidence to support my seemingly outrageous claim Google: It’s Time for Some Awkward Spooning on ‘Naked and Afraid’. Then view the brief video. In this video, the man, Tom, is married and has children including a daughter. The woman is a twenty something single girl that has been described as a “party girl and a hometown hottie”. They were required by the Discovery Network to strip naked and spend 21 days together in the nude. As you can see from the video they engage in the sexual act of spooning in the nude when she presses her naked buttocks against his penis “to share body heat”. After Tom is technically molested, the pain, shame and regret shows on his face as he proclaims that what he is doing is wrong and refuses to do it anymore. Imagine the emotional damage inflicted on his wife and children.

      I am not a religious zealot. I am just a married dad with an 11 year old child who loved the Discovery Channel. When I found out about this, it made me bend over and vomit. The Discovery network has been taken over by an opportunistic soulless cancer.

      I still believe the vast majority of us have that collective essence some may call empathy or a soul that makes us human beings. We all understand that no person, no corporation, no government no matter how much money they have has the right to entice a married person to strip naked and sleep with someone other than their spouse in the nude especially when children are involved. This contrived situation sexually humiliates people, invites adultery, puts parent’s lives at risk and sends a very disturbing message to our youth.

      I strongly object to even one dollar of my tax money being used to support The Discovery Network whose corporate governance has become morally bankrupt.

      I trust that you are a human being with a soul like me and agree. I trust most voters are as well.

      John Stewart (407) 695-3346

      CC. Rick Scott Governor State of Florida

      Pam Stewart Commissioner Department of Education

      Commissioner@fldoe.org

      Walt Griffin Superintendent Seminole County Public Schools

      Walt_Griffin@SCPS.K12.SL.US

      School Board

      Karen Almond, 407-320-0488
      email:Karen_Almond@scps.k12.fl.us

      Jeffrey Bauer, 407-320-0495
      email: Jeffrey_Bauer@scps.k12.fl.us

      Tina Calderone, 407-320-0489
      email:Tina_Calderone@scps.k12.fl.us

      Amy Lockhart, 407-320-0371
      email: Amy_Lockhart@scps.k12.fl.us

      Dede Schaffner,407-320-0588
      email:Dede_Schaffner@scps.k12.fl.us

      Jill Mahramus, 407-320-0241
      School Board Clerk
      email:jill_mahramus@scps.k12.fl.us
      [Florida has a very broad Public Records Law. Virtually all written communications to or from School District Personnel are public records available to the public and media upon request. E-mail sent or received on the School District system will be considered public and will only be withheld from disclosure if deemed confidential pursuant to State Law.]

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