• Hey MTV: If Nicki Minaj Performance is Like “Anaconda” Video, the VMAs Must Be Rated TV-MA

    by  • August 20, 2014 • Cable Choice, Other, Ratings Reform, Sex, Sexualization • 3 Comments

    2014-mtv-vmaToday, Nicki Minaj released the video for her new single “Anaconda,” and she is slated to perform on the VMAs this weekend. The video is described (accurately) in
    The Wrap
    like this:

    After tons of teasing, an endless stream of racy promo pics and a booty bouncin’ teaser clip, Nicki Minaj finally dropped the music video for her single “Anaconda” on Tuesday night.
    And it’s as explicit as you’d expect.

    The rapper’s buxom backside is front-and-center as she slithers around Drake during a lap dance sequence. She also twerks, slaps a backup dancer’s butt and struts around in a pink sports bra and G-string. Yes, the same outfit she unleashed on Instagram.

    Of course, this begs the question of what kind of performance will she be giving at the MTV VMAs on Sunday. I think we can probably guess it won’t be appropriate for children and teens.

    Earlier this week, the PTC challenged MTV to apply their own standards and practices to this year’s Video Music Awards telecast since a former Viacom employee and now PTC Advisory Board member
    alleged that the company did not do so during last year’s program
    .

    Since TV networks rate their own programming, they should do so accurately. Or, at least that’s what the expectation is. It seems like a pretty simple message, right?

    However, over the years, the PTC and other groups have documented deep flaws in the TV Ratings System.

    We also called on MTV to simply apply the TV Parental Guidelines as they are written. In fact this is what the entire industry has agreed with the FCC to do.

    In other words, if the content of the program meets the industry’s own definition of an adult-only show, then it must be rated TV-MA as defined here:

    TV-MA Mature Audience Only
    This program is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17. This program may contain one or more of the following: crude indecent language (L), explicit sexual activity (S), or graphic violence (V).

    To be absolutely clear, our concern is not with Nicki Minaj. She has every right to perform in whatever way she sits fit. The problem, of course, is what MTV chooses to promote, to market and ultimately to telecast into virtually every living room in the country. MTV has a responsibility to parents and families, not to mention its own shareholders, not to cross the line and to abide by the industry’s own guidelines to rate content accurately.

    So, MTV has a decision to make. Will it be responsible and curb this type of explicit content? And, moreover, will the network do what it is obligated to do and rate this type of explicit sexual activity accurately? It must, of this will become one more reason why the TV Ratings System must be reformed.

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    About

    As Director of Communications and Public Policy for the Parents Television Council, Dan Isett is responsible for advancing the PTC’s mission to federal, state and local elected and appointed officials, as well as the Federal Communications Commission.

    3 Responses to Hey MTV: If Nicki Minaj Performance is Like “Anaconda” Video, the VMAs Must Be Rated TV-MA

    1. lisa
      August 20, 2014 at 3:18 pm

      I honestly feel that this type of videos shouldn’t allow period because theirs minors children’s watching this kind of things and specially for myself I’m very upset with Nicki minaj videos I feel if this video is almost like a porn a little bit more and her pussy was out I feel if she wan to show her body then go do porn but this is type of videos is not right for minors…I feel that Obama should put a stop to this because now all you seen in alot of videos is half naked females and Obama need to put a stop to this they have to think about the childrens that are watching this what kind of things they showing children’s know wonder all this young kids having sex , crimes , etc because they seen it on videos smh I’m real upset and it has to be a stop to this! ! $

      • Dana
        August 21, 2014 at 8:40 am

        Garbage like this makes me miss the way MTV used to be in the 80s….

    2. Linda
      August 21, 2014 at 8:55 am

      ENOUGH with the trash. It’s time to put class & substance back on the air. PUSH THE ENVELOPE and be decent!

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