• Fans Warm to Frozen, Not Family Guy Crossover Episode

    by  • September 30, 2014 • Misrated • 2 Comments

    Sunday night, the FOX broadcast network aired a highly promoted Simpsons/Family Guy crossover episode, and the results for the network arefoxlogo mixed, at best.  During the program, FOX aired a tasteless and inappropriate joke about rape, that the PTC warned parents and advertisers about last week.

    While that is certainly disappointing, a closer look at the situation yields some surprisingly positive results:

    Of the 16 regular advertisers on the Simpsons and Family Guy that the PTC contacted prior to this episode’s airing, only Apple, Microsoft and YUM! Brands (Taco Bell, Pizza Hut, KFC) appeared on the latest Family Guy episode.

    Let’s repeat that: only 3 of the 16 regular advertisers of either show sponsored this particular episode after being warned of the rape joke it contained! 

    There were also 8 movie/network promos, one website ad, one video game ad, and one New York City commercial, totaling 11 out of the 25 commercial spots that were shown.  Typically, those types of non-top tier advertisers are not paying what’s called the “rate card” rate for advertising slots on any given show.  Consequently, it’s a safe bet that FOX did not receive the type of advertising revenue from the program that it would typically have expected.

    While the episode drew an increased audience relative to previous episodes, it also benefited from the best lead-in on television: NFL football, which is the most-watched programming on TV.  FOX viewers who watched NFL games on Sunday were treated to promotional spots during commercial breaks throughout the afternoon which no doubt helped increase viewership later in the evening.

    However, while the Simpsons/Family Guy crossover episode averaged 8.45 million viewers, it wasn’t even the most-watched crossover episode of the evening.  Over on ABC, the Disney-owned network aired a much anticipated season premiere of Once Upon A Time which featured the introduction of characters from the smash-hit animated film, FrozenABC averaged 10.2 million viewers for that family-oriented crossover episode.

    In other words, despite all the endless hype, a family-oriented crossover show featuring Disney characters averaged nearly 2 million more viewers than a program known to contain a rape joke and other problematic material. 

    Don’t let Hollywood tell you that family fare doesn’t cut it.

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    About

    As Director of Communications and Public Policy for the Parents Television Council, Dan Isett is responsible for advancing the PTC’s mission to federal, state and local elected and appointed officials, as well as the Federal Communications Commission.

    2 Responses to Fans Warm to Frozen, Not Family Guy Crossover Episode

    1. Carol
      April 20, 2015 at 12:36 am

      Isn’t being upset about the rape joke pointless since the Rape, Abuse & Incest National Network said, “I think the show is making it clear that rape is not funny by how they are positioning the joke.” If the Rape, Abuse & Incest National Network said the joke was okay doesn’t that mean we should all be okay with it.

      • Christopher Gildemeister
        April 20, 2015 at 10:23 am

        Interesting response, Carol.

        In one of your other responses, you stated that, of the movies we recommend, only a couple were good. Why aren’t you saying, “If the PTC thinks a movie is good, doesn’t that mean we should all be okay with it?”

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