• In Time for Holiday Shopping Season, PTC Releases “Best and Worst TV Advertisers” List

    by  • November 12, 2014 • Advertiser Accountability • 3 Comments

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    Today The Parents Television Council released its annual list of “Best and Worst TV Advertisers,” which catalogues companies based on the television content they chose to underwrite with their media dollars over the past year.

    “As we approach the Christmas and holiday shopping season, we present this list of ‘Best and Worst TV Advertisers’ so that consumers can vote with their wallet and reward those companies that have clearly demonstrated a commitment to responsible sponsorship practices. Our list also identifies those companies that have shown little or no regard for the explicit content that their media dollars helped to underwrite,” said PTC President Tim Winter.

    “What people see on TV is influential. TV advertisers certainly know it to be true, otherwise they would not have spent $86 billion last year just on U.S. television. The sole purchase of spending each dollar was to convince Americans to buy their goods and services. The ability to influence children does not stop once the commercial break is over and the program begins.

    “We applaud those companies that are on our ‘best’ list, as they have shown a willingness to evaluate and adjust their ad buys in order to take into consideration the concerns of parents about the quality and content of programming that’s accessible to children.

    “At the same time, we urge those companies on our ‘worst’ list to re-evaluate their ad buys on TV shows that routinely feature graphic sex, violence, and profanity, and that have the potential to permanently lower standards for TV content across the board. It’s time for companies to consider the impact on children and families that comes from their day-to-day business decision-making.”

    2014 Best and Worst Advertisers

    CATEGORY

    BEST

    WORST

    Fast Food Restaurants
    • Dunkin’ Brands: Dunkin’ Donuts, Baskin Robbins
    • Papa John’s
    • Burger King
    • Yum! Brands: KFC, Taco Bell

     

    Beverages
    • Pepsi: Tropicana, Gatorade, Aquafina

     

    • Red Bull
    Clothing Retail
    • TJX Companies: Marshalls, Home Goods, TJ Maxx

     

    • Gap, Inc.: The Gap, Old Navy
    General Retail
    • Walmart
    • Target

     

    Personal Items
    • Chattem: Allegra, Gold Bond
    • Procter and Gamble: Cover Girl, Luvs, Swiffer, Bounty, Tide, Crest, Pampers, Olay, Duracell, Gillette, Always, NyQuil

     

    • Johnson & Johnson: Aveeno, Visine, Splenda, Listerine, Clean & Clear
    • Unilever: Dove, Axe, Lipton, Suave, Vaseline, Hellmann’s

     

    Grocery 
    • ConAgra: Healthy Choice, Bertolli, Chef Boyardee, Hunts, RediWhip,
    • J. M. Smucker Company: Jif, Folgers, Crisco, Pillsbury
    • General Mills: Yoplait, Gold Medal, Green Giant, Progresso
    • Mondelēz International, Inc.: Trident, Wheat Thins, Sour Patch Kids, Tang, Ritz, Oreo, Nabisco
    • Kellogg’s: PopTarts, Eggo,
    • Nestlé: Gerber, Coffee Mate, Friskies, Purina, Hot Pockets, Stouffer’s

     

    Computer Hardware/Software
    • Hewlett Packard
    • Microsoft
    Financial Services/Software
    • Intuit
    • H&R Block
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    About

    Ms. Henson is a noted expert on entertainment industry trends and the how the impact of entertainment affects children and the American popular culture at large. She also directs the organization’s Advertiser Accountability Campaign, which encourages companies to sponsor family-friendly entertainment. She previously supervised the research and program content analysis operations of the PT and produced a number of groundbreaking PTC studies that document the levels of graphic sex, violence and profanity on television. Some of those reports include: The Ratings Sham I & II, Dying to Entertain, Faith in a Box, The Sour Family Hour, The Blue Tube, and TV Bloodbath. She began her career with the PTC in 1997 as an entertainment analyst, documenting instances of inappropriate content on television. Ms. Henson has appeared on a variety of television shows including Fox News Channel’s The O’Reilly Factor, Your World with Neil Cavuto, The Big Story, CNN Headline News’ ShowBiz Tonight, CNBC’s On the Money, MSNBC’s Scarborough Country, and CBN’s Newswatch. She is a frequent guest on radio talk shows across the country and has been quoted extensively in news sources such asEntertainment Weekly, Time, Newsweek, The Wall Street Journal, The Washington Post, Los Angeles Times, New York Times, USA Today, New York Daily News, Boston Globe, Chicago Tribune, San Francisco Chronicle, Variety, Associated Press, Reuters, and Bloomberg. Ms. Henson is a graduate of the University of Virginia where she received a BA in Government. She resides in Falls Church, Va., with her husband and their son.

    3 Responses to In Time for Holiday Shopping Season, PTC Releases “Best and Worst TV Advertisers” List

    1. Ron
      December 1, 2014 at 9:30 am

      I’m very glad I came across PTC.

      • Ron
        December 1, 2014 at 9:32 am

        I don’t know what you mean by moderation.

    2. January 22, 2015 at 10:38 pm

      In these type of holiday seasons very well environment for shopping and the great categorizes of fast food restaurants. Here the restaurants having great categorized menus and delicious food are available.

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