• PTC Applauds Apple for Responsible Corporate Citizenship

    by  • February 9, 2015 • Advertiser Accountability, Internet Safety, Sex • 7 Comments

    The internet and technology giant has consistently taken a firm stand against graphic sexual content…and the PTC is grateful.

    The February 9th issue of the business magazine Forbes offered a profile of entrepreneur Noel Biderman, creator of the company Ashley Madison – a “dating” site which urges married individuals to betray their spouses and destroy their families by engaging in adultery with the motto, “Life is short. Have an affair!” The company’s website even boasts that it is “the most famous name in infidelity!”

    In the article, the magazine listed several companies which happily accept Ashley Madison’s advertising dollars and help promote the company. It also mentioned one that doesn’t.


    Apple creator and CEO Steve Jobs was an innovator whose work with technology has changed – and in many ways, immeasurably improved – the world; but he was also concerned about the effect his products could have on others, especially children. When parents complained about the availability of sexually explicit apps for Apple’s various mobile devices, Apple removed them. Apple also announced that Playboy magazine would also not be available on the iPad, despite attempts by Playboy founder Hugh Hefner to persuade the Internet company otherwise. Similarly, Apple has refused to allow apps for Ashley Madison in the app store.

    In 2011, Steve Jobs himself stated, “We do believe we have a moral responsibility to keep porn off the iPhone. Folks who want porn can buy an Android.” After Jobs’ death, Apple’s new CEO Tim Cook pledged that Apple would continue the company’s anti-pornography policy.

    The decision to avoid pornography and graphic sexual content carried with it a tremendous economic impact. As is clear from the Forbes article, there are plenty of corporations that are willing to profit from pushing sexually explicit content at children, promoting adultery, and destroying families; and Apple left a lot of money “on the table” when it chose not to. Nevertheless, it is the right thing to do – and we applaud Apple

    Apple is not a perfect company. The PTC has attended Apple’s shareholder meetings in the past company’s decision to sponsor raunchy television programming like Family Guy. We’ve called out Apple in the past, and we probably will again. But that does not stop us from noting when they do something exceptional.

    The Parents Television Council thanks and congratulates Apple on its principled stand and outstanding corporate citizenship – and we urge members of the public to take Apple’s courage and stand for families into consideration the next time they’re considering the purchase of a new smartphone or other mobile device.



    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

    7 Responses to PTC Applauds Apple for Responsible Corporate Citizenship

    1. Lucy Wain
      March 5, 2015 at 3:52 am

      This surely is part of the catalyst for them being the #1 in sales of late. What we forget is the vast majority of us believe in decency and morality. It’s just that the very few who are pushing these evils to make them good are making a louder noise than we are. Guess it ain’t called the silent majority for nothing.

    2. Joe Salazar
      March 2, 2015 at 8:56 pm

      Very well done, Apple. It’s great that you took a stand against this type of poison.

    3. February 20, 2015 at 12:15 pm

      Thanks Apple for causing America to be great with your knowledge and wisdom for a successful nation!

    4. Bianca
      February 17, 2015 at 10:40 pm

      So, I am wondering where our thank you letter is to them?

    5. Denise Roland
      February 13, 2015 at 1:24 pm

      To The Apple People:

      We bought our first two IMac desktop products this year and an IPad Air. After reading this article (other than the support of Family Guy which HAS to stop!) we will continue to support Apple products and spread the word! Our money goes to products and companies that stand and support our ethics and morals to protect our children and families, belief in God and freedom of religion, and 2nd amendment rights….for that matter ALL our constitutional rights! Thank you and keep up the good work!

    6. Carol
      February 13, 2015 at 1:10 pm

      Thanks, Apple, for standing against our sex-crazed culture! I proudly use my I- Phone and have a personal copy of Steve Jobs biography which I have read and recommend.

    7. Vic & Sandy Figueroa
      February 13, 2015 at 10:44 am

      Thank you so much for choosing not to allow the company Ashley Madison’s website on your products. Your policy of not allowing porn on you iphone is courageous and we will spread the word to support you. God bless you and keep up the good work!

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