• Hallmark Channel Proves Family-Friendly Shows Sell

    by  • February 23, 2015 • Advertiser Accountability, Cable Choice • 9 Comments

    The company that owns the Hallmark Channel saw a huge increase in profits last year. Might there be a message here for other TV networks?

    Crown Media, the company that owns both Hallmark Channel and its spin-off network, Hallmark Movies and Mysteries, saw a huge increase in its profits the last quarter of 2014. As reported by Broadcasting & Cable, the company’s income almost doubled. They especially received more revenue from advertisers – likely a reflection of the fact that viewers pay more attention to ads aired during positive programs than during dark, depressing, explicit or violent ones.

    Crown said the main reasons for the increase were higher ratings for the Hallmark Movies and Mysteries channel, and the popularity of Hallmark Channel’s original series Cedar Cove and When Calls the Heart.

    The PTC congratulates Crown Media for its success, and poses this question:  why would other networks want to risk driving viewers away and losing money on violent and sexually explicit programs, when its clear that family-friendly programming is  making more money and outpacing the rest of the entertainment industry?



    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

    9 Responses to Hallmark Channel Proves Family-Friendly Shows Sell

    1. Maria
      May 11, 2017 at 4:51 pm

      Just heard Tim Allen got cancelled by ABC. Last man standing is one of my favorite shows and I am glad you have it on your channels…maybe you can continue their season? Love Hallmark

      • Georgi Malchov
        May 12, 2018 at 8:04 am

        FOX just announced that they will revive the show. Kind of makes since since 20th Century Fox Television was involved in producing Last Man Standing.

    2. lily
      May 7, 2015 at 8:53 pm

      the mysteries are great..the commercials about medications are terribly depressing not family friendly and ruin the viewing experience…i’m sorry to be watching the shows less because of the advertisements about medicine.

    3. Ann Macdonald
      March 6, 2015 at 2:38 pm

      Many stations butcher reruns to cram in more commercials. The worst of the bunch is TV Land who commonly add as much as 6 minutes to each 30 minute sitcom for commercials—and still cut minutes from the sitcom. It’s a sad situation and evidently the people who get the royalties could care less as they have done nothing about it.

      • Dana
        March 10, 2015 at 9:17 am

        I’m betting that people who DO get the royalties from all that butchering for more commercials are just a tiny percentage of people on this planet–who have never even had to work a day in their life!

      • Maria
        May 11, 2017 at 4:54 pm

        tV land is not family friendly anymore…hardly watch it anymore

    4. Matt Norcross
      February 25, 2015 at 6:13 am

      In turn, Crown Media is owned by Hallmark Cards. I really do hope that Hallmark Channel considers snatching the rights to the Peanuts specials from ABC in the near future (since ABC’s shows are increasingly being coarsened; i.e. Scandal), it would be a much more fitting home for Charlie Brown & friends, not to mention Hallmark has had a relationship with the family of Charles Schulz since the 60′s.

      • Moax429
        February 25, 2015 at 11:36 am

        Not to mention that ABC enjoys “butchering” the Peanuts specials to fit the time slot.

        As I said in another posting, that’s why I purchased the DVDs of those specials (as well as – Surprise! – “cutting the cable,” as it has become too expensive and, of course, extortive. If and when Cable Choice becomes a reality in the future, I may reconsider, but I’m *not* holding my breath).

      • Daniel Belgrave
        March 2, 2015 at 2:10 pm

        Good question

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