• “Sex Box” Struggling After Only Three Weeks

    by  • March 19, 2015 • Advertiser Accountability, Misrated, Ratings Reform, Sex • 3 Comments

    we_tv_sex_box

    Is it possible that “Sex Box” is on the way out?

    WE tv hasn’t announced plans to pull the program yet, but it has been moved out of the primetime line-up and dropped into a midnight time slot where it will have only a fraction of the potential audience exposure.

    What’s more, they may be limping along with little or no advertiser support.

    After receiving a deluge of messages from concerned parents last week, Skechers contacted the PTC and explained that they never intended to advertise on Sex Box.  They also assured us that they would not sponsor the program going forward.

    We THANK Skechers for making a responsible decision, and we encourage our members to consider Skechers products when shopping for shoes.

    And in the third airing of “Sex Box,” we were not able to identify any national advertisers.

    WE tv must be feeling the financial loss. “Sex Box” is losing money for the network, and if they continue to keep it on the air without advertiser support, they are breaching their fiduciary duty to shareholders.

    The failure of “Sex Box” to attract advertising dollars, or to even attract viewers should serve as a warning to cable competitors. Americans are fed-up with brainless, sleazy, lowest-common-denominator programming, and any cable network that was planning on following WE tv’s lead should think twice.

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    About

    Ms. Henson is a noted expert on entertainment industry trends and the how the impact of entertainment affects children and the American popular culture at large. She also directs the organization’s Advertiser Accountability Campaign, which encourages companies to sponsor family-friendly entertainment. She previously supervised the research and program content analysis operations of the PT and produced a number of groundbreaking PTC studies that document the levels of graphic sex, violence and profanity on television. Some of those reports include: The Ratings Sham I & II, Dying to Entertain, Faith in a Box, The Sour Family Hour, The Blue Tube, and TV Bloodbath. She began her career with the PTC in 1997 as an entertainment analyst, documenting instances of inappropriate content on television. Ms. Henson has appeared on a variety of television shows including Fox News Channel’s The O’Reilly Factor, Your World with Neil Cavuto, The Big Story, CNN Headline News’ ShowBiz Tonight, CNBC’s On the Money, MSNBC’s Scarborough Country, and CBN’s Newswatch. She is a frequent guest on radio talk shows across the country and has been quoted extensively in news sources such asEntertainment Weekly, Time, Newsweek, The Wall Street Journal, The Washington Post, Los Angeles Times, New York Times, USA Today, New York Daily News, Boston Globe, Chicago Tribune, San Francisco Chronicle, Variety, Associated Press, Reuters, and Bloomberg. Ms. Henson is a graduate of the University of Virginia where she received a BA in Government. She resides in Falls Church, Va., with her husband and their son.

    3 Responses to “Sex Box” Struggling After Only Three Weeks

    1. Dana
      March 20, 2015 at 7:06 am

      I guess WETV won’t be making $$$$ like everyone else with cheap, sleazy, lowest-common-denominator programming. So sad.

    2. Matthew Pinard
      March 29, 2015 at 9:54 am

      I’m sincerely hoping this show will get canceled and taken off the air. Now if other cable & network shows would do the same w/ other questionable shows that would be great! Its sickening how much sexual content their is on tv, makes me glad I pretty much gave up watching tv for the most part for the last several years. Most tv shows on air now are crap garbage w/ little artistic or intellectual merit anyways. it seems every channel I used to love watching has become like a tabloid tv channel – too much emphasis on shock tv regards to sex & dirty adult humor. As a former ex-addict of porn, I can say that sexual content & nudity on tv & in the media does definitely indeed affect how a person behaves, I’m glad I kicked tat habit for good & asked forgiveness from God, & had support of my peers to overcome that bad habit of viewing x-rated materials, God bless all the hearts my my dearest family and friends & may peace be w/ them, & honestly, I’m glad I don’t watch tv much anymore, I do not need to be constantly bombarded w/ sexual imagery, I get that enough in the real world around me.

    3. Gary
      April 4, 2015 at 6:04 am

      Sex Box is actually a very tame program helping couples with their love life. There is nothing visual, only experts talking about how to improve a relationship. Not sure why people would be so upset about that? Unfortunately, it’s marketing suggests it’s a very titillating show, and it’s not.

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