• Carl’s Jr. Discovers Sex Doesn’t Sell

    by  • April 1, 2015 • Advertiser Accountability, Sex, Sexualization • 3 Comments

    2015CarlsJrViewers are growing disenchanted with the fast-food chain’s racy ads. 

    For over a decade, CKE, Inc. – owner of fast-food chains Carl’s Jr. and Hardees – has delighted in showing racy commercials featuring nearly (or, as in this year’s Super Bowl, fully) naked women and sexual imagery and language, out of the tired belief that “sex sells.”

    But the old adage is wrong. According to Advertising Age, Americans are increasingly sick and tired of the chain’s deviant ads. A survey by the Ameritest company found that 52% of viewers found Carl’s Jr.’s ad offensive, while almost as many said it was “irritating and annoying.” Further, 32% said they felt negatively toward the chain after watching the ad, while only 27% said they would visit Carl’s Jr. in the future. (Typically, after seeing an ad for fast food, almost 50% say they plan to go to the restaurant.)

    This proves what the PTC has always maintained: sex DOESN’T sell. Instead, with its commercials that degrade and sexualize women, Carl’s Jr. is actually driving customers away.

     

     

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    About

    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

    3 Responses to Carl’s Jr. Discovers Sex Doesn’t Sell

    1. Jackie
      April 7, 2015 at 9:07 am

      I have not eaten at Hardees in 9 years due to their choice of advertising.

    2. Rick Shipley
      April 7, 2015 at 10:52 am

      Sex DOESN’T sell. Your commercials that degrade and sexualize women, Carl’s Jr. is actually driving customers away.

    3. brandon
      April 19, 2015 at 3:20 am

      I just never liked their food. Regardless of their advertising practices.

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