The Parents Television Council called WE tv’s decision to take its live sex show, “Sex Box,” off the air after only airing five episodes a victory for its members and other concerned citizens who signed a national petition against the show.
“We are delighted to hear that ‘Sex Box’ has been cancelled by WE tv. The program from its very outset was an affront to families, toxic to advertisers, and a clear demonstration of a badly-broken business model that forces every cable/satellite subscriber to pay for unwanted and unwatched cable networks. PTC members and other pro-family groups who signed petitions against the show are to be congratulated for their successful activism,” said PTC President Tim Winter.
The program, which was first announced by WE tv back in February, was immediately met with a huge outcry from members of the American public. The PTC immediately swung into action, first denouncing WE for their horrendous choice in programming on a channel most cable subscribers are forced to pay for. The PTC demanded that, if it continued, WE and Sex Box be moved to a premium tier, where only those who wanted to watch the perverse program would have to pay for it. We also delivered over 38,000 petition signatures from members of the public opposing the program to the president of WE. Once the series premiered, we urged the advertisers who appeared in the program to stop sponsoring Sex Box. After the first week, Arm & Hammer dropped off the show; after the second week, there were no national advertisers sponsoring Sex Box at all. By week five, the much-heralded series was off the air.
This, more than anything, demonstrates the power of the American public, when they choose to use it. Thank you for your support in bringing Sex Box to an end!