• McDonald’s Doesn’t Sponsor Child Sexual Assault Jokes…in Canada

    by  • June 23, 2015 • Advertiser Accountability, Family Friendly, Sex, Violence • 4 Comments

    McD CanadaMcDonald’s loves Family Guy in America. But in Canada, it’s a different story.

    McDonald’s – the fast-food chain that sells children Happy Meals – is a major sponsor of Fox Broadcasting’s raunchy cartoon Family Guy, a program which revels in “jokes” about sexually assaulting children, and has an admitted pedophile as a main character.

    In recent weeks, the PTC has urged McDonald’s to regain the trust of parents and families by refusing to sponsor such content, even writing to the chain’s new Chief Global Communications Officer, Robert Gibbs, asking the Golden Arches to act more responsibly. As of this writing, McDonald’s has not responded to our repeated attempts at dialogue.

    But it’s a different story in Canada. Last week, a Canadian concerned parent and member of the PTC forwarded an email exchange she had with McDonald’s headquarters in that country on the subject of Family Guy. The response of McDonald’s Canada was as follows:

     

    Thank you for sharing your perspective on Family Guy. The opinions of our guests are very important to us, and we appreciate your feedback.

    McDonald’s Canada has, on occasion, run advertisements during the program. Based on the concerns you have brought to our attention, the Marketing team have made the decision not to purchase advertising space during this program in the future.

    Again, thank you for contacting McDonald’s and for making us aware of your opinion. We look forward to having the opportunity and pleasure of serving you under the golden arches in the future.

     

    The contrast between McDonald’s Canada’s friendliness, openness to customer input, and demonstration of corporate responsibility, and American McDonald’s stony indifference to the same, is startling…and more than a little sad. For generations, McDonald’s was a favorite of children in America – and the company treasured that connection, and understood the importance of being a family-friendly destination. Clearly, the company’s Canadian branch still does; but in America, McDonald’s apparently values jokes about molesting children over having children for customers.

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    About

    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

    4 Responses to McDonald’s Doesn’t Sponsor Child Sexual Assault Jokes…in Canada

    1. Tanya Wohner
      June 26, 2015 at 5:51 am

      I am ashamed of our USA McDonald organization. This makes me wonder if I will ever reenter a McDonald’s here in my country. For shame on the leaders of this fast food establishment. God help you to become child honoring and above all honest.

    2. Ed Gates
      June 26, 2015 at 12:25 pm

      I think it is disgusting that you would allow your restaurant to be associated with such filth that children are watching and sponser it. You appearantlhy do not care much for the kids in America.

    3. dustin
      July 11, 2015 at 7:00 pm

      Well I’m going to go to my local McDonald’s and get a #1 and watch family guy on Netflixs I love the USA… And the confederate flag as well…

    4. James
      August 4, 2015 at 3:51 am

      What can’t you creeps understand about a company wanting to push its product where it will reach millions of people. Don’t like the show? Turn the channel you idiots. You can also block the channel on ALL cable boxes. The world dose not revolve around your wretched offspring.

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