• “Golan” Down to “Hall of Shame” Sponsors

    by  • June 30, 2015 • Other • 5 Comments

    Golan-the-Insatiable

    If there were ever a TV Sponsorship Hall of Shame, the four companies most deserving of recognition would have to be Gap, Red Bull, YUM Brands, T-Mobile.

    If there’s a program that other advertisers won’t go near, you can bet one or more of those “Hall of Shame” advertisers is on it.

    Such is the case with Fox’s “Golan the Insatiable,” an animated program about a morbid, brooding young girl who summons a demonic war lord from another dimension. Episodes already have included references to drugs, orgies, masturbation, and even an apparent reference to necrophilia. The series airs as early as 8:30 p.m. in half the country – at a time when millions of children are in the audience and during a specific programming block that is favored by young viewers, many of whom are under the age of 14. In fact nearly 25% of the audience for the premiere episode was 17 or younger.

    Since that premiere, Golan has shed both advertisers and ratings points. This weekend, Fox delivered what is speculated to be its lowest-rated Sunday night ever, and Golan’s contribution to that feat was a meager 0.8 ratings points. On the sponsor front, there were few to boast of beyond KFC and Taco Bell (both owned by YUM! Brands), Old Navy (a GAP brand), Red Bull and T-Mobile.

    These “Hall of Shame” sponsors are usually the last to remain on controversial programs, after every other company has pulled its ad dollars. Over the years, the PTC has made repeated efforts to communicate to them our concerns about their sponsorship behavior, and they continue to underwrite bottom-of-the-barrel programming that other companies won’t touch. It’s time those advertisers heard from you.

    Yum Brands
    Mr. Greg Creed, CEO
    1441 Gardiner Lane
    Louisville, KY 40213
    (502) 874-8300
    https://www.facebook.com/yumbrands
    Twitter: @yumbrands
    http://www.yum.com

    T-Mobile US [Deutsche Telekom]
    Mr. John Legere, President & CEO
    12920 SE 38th St
    Bellevue, WA 98006
    425-378-4000
    https://www.facebook.com/tmobile
    Twitter: @TMobile
    http://www.t-mobile.com/

    Gap Inc.
    Mr. Glenn K. Murphy, Chairman & CEO
    2 Folsom St.
    San Francisco, CA 94105
    650-952-4400
    https://www.facebook.com/pages/gap-inc/143767352335568
    Twitter: @GapInc

    http://www.gapinc.com/

    Red Bull North America, Inc.
    Mr. Selim Chidiac, CEO
    1740 Stewart St.
    Santa Monica, CA 90404
    310-460-5356https://www.facebook.com/redbull
    Twitter: @redbull
    www.redbullusa.com

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    About

    Ms. Henson is a noted expert on entertainment industry trends and the how the impact of entertainment affects children and the American popular culture at large. She also directs the organization’s Advertiser Accountability Campaign, which encourages companies to sponsor family-friendly entertainment. She previously supervised the research and program content analysis operations of the PT and produced a number of groundbreaking PTC studies that document the levels of graphic sex, violence and profanity on television. Some of those reports include: The Ratings Sham I & II, Dying to Entertain, Faith in a Box, The Sour Family Hour, The Blue Tube, and TV Bloodbath. She began her career with the PTC in 1997 as an entertainment analyst, documenting instances of inappropriate content on television. Ms. Henson has appeared on a variety of television shows including Fox News Channel’s The O’Reilly Factor, Your World with Neil Cavuto, The Big Story, CNN Headline News’ ShowBiz Tonight, CNBC’s On the Money, MSNBC’s Scarborough Country, and CBN’s Newswatch. She is a frequent guest on radio talk shows across the country and has been quoted extensively in news sources such asEntertainment Weekly, Time, Newsweek, The Wall Street Journal, The Washington Post, Los Angeles Times, New York Times, USA Today, New York Daily News, Boston Globe, Chicago Tribune, San Francisco Chronicle, Variety, Associated Press, Reuters, and Bloomberg. Ms. Henson is a graduate of the University of Virginia where she received a BA in Government. She resides in Falls Church, Va., with her husband and their son.

    5 Responses to “Golan” Down to “Hall of Shame” Sponsors

    1. July 17, 2015 at 8:36 am

      Your firm’s participation in the promotion of this TV JUNK is unfortunate and needs to be rethought and STOPPED!!!

    2. Disgusted TV Viewer
      July 17, 2015 at 8:37 am

      NO!! I do NOT want this show airing anytime!

    3. Glenda
      July 17, 2015 at 8:45 am

      Programs such as Golan must be banned forever. Our children deserve programs of a higher quality than this. Remove it immediately. I’m ashamed that Fox is promoting such sickness.

    4. Jane
      July 17, 2015 at 1:45 pm

      What is your purpose with this complete filth? These are our children and grandchildren and they need examples of pure value in their lives. I will not watch this obvious attempt to ruin this country by destroying the moral value of it’s future leaders and citizens!

    5. March 20, 2016 at 2:25 pm

      This is a topic which is close to my heart… Many thanks! Where are your contact details though?

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