• Naked Billboard to Hit Hollywood

    by  • July 16, 2015 • Other • 48 Comments

    dating-naked-s2-billboard-01-2015

    On Friday, VH1 will be officially unveiling a new interactive billboard at the corner of Hollywood Boulevard and Highland Avenue, right in the heart of Hollywood, to promote the second season of Dating Naked. The Billboard, according to VH1’s press release, will encourage pedestrians to “peel away layers of the billboard, to eventually reveal a naked female and male by day’s end.”

    VH1 has been fully exposed and has nowhere to hide with the contemptible marketing of its pathetic ‘Dating Naked’ program. The provocative and titillating billboard is less than two blocks from Hollywood High School and at the very intersection that serves as ground zero for millions of Hollywood tourists. Children are nothing more than collateral damage in the network’s desperate attempt to put lipstick on the ‘Dating Naked’ pig.

    The PTC is calling on VH1 immediately to cease its plans to unveil this billboard. If it won’t, then its corporate parent, Viacom, must. Viacom recently demonstrated its understanding of the impact television programming can have on children when it yanked the confederate battle flag from its air. Yet VH1 knowingly promotes its most explicit content to children. In addition to its promotion of the program, VH1 rates Dating Naked as TV-14, suggesting to parents that the content is appropriate for children. And VH1 airs repeat broadcasts of the show at all times of the day, even at times when children are likely to be watching.

    VH1 also is partnering with Nüdifier, an app that lets users create censored nude photos of anyone they choose, and it will be available for free in the App store, therefore exposing even more children to nudity.

    The PTC is also urging Apple to adhere to its steadfast policy not to authorize pornographic Apps on its products. Apple has been a pillar of corporate responsibility for its no-porn Apps policy, and we hope that the company will continue to protect children from companies like VH1 that hope to profit off its partnership.

    The outdoor billboard is an irresponsible publicity stunt by VH1 to somehow lure more viewers to the second season of its floundering naked dating reality show. In the process, it proves VH1 doesn’t give a damn about hurting children and families. It is time for that company to step up and do the right thing.

    To contact VH1:

    New York
    BRETT HENNE
    Senior Vice President, VH1 Communications
    Brett.Henne@vh1.com

    TONI HERRON SAVAGE
    Vice President, VH1 Communications
    Toni.Herron@vh1.com
    212-846-7528

    Los Angeles
    SCOTT ACORD
    Vice President, VH1 Communications
    Scott.Acord@vh1.com
    310-752-8075

     

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    48 Responses to Naked Billboard to Hit Hollywood

    1. Sheryl Paglieri
      August 17, 2015 at 7:37 am

      The plan to have a naked dating billboard is both appalling and irresponsible.

    2. Dana
      July 24, 2015 at 9:23 am

      “Too bad. Sex is part of life. Don’t like it don’t look at it.” Oh, wait….

    3. Victor Tuk
      July 23, 2015 at 5:11 pm

      This another step toward a nation that beheads for lesser steps toward immorality.

    4. Lori R
      July 21, 2015 at 7:18 pm

      Our society is degenerating into a vapid and vulgar abyss. Please don’t help it along with this immature stunt.

    5. Alana
      July 20, 2015 at 7:10 pm

      Please do not hurt innocent family’s with this awful decision to put this nudity out in such a public forum! There are plenty of options for people to look up this crap if they feel the need and that is there personal decision…. But we are tired of it being shoved in our faces and now to shove it in the face of our children… U should be ashamed!! Please rethink the weight of your decisions?!

    6. Jim McCarthy
      July 20, 2015 at 9:05 am

      Come on Viacom! You must be pretty desperate to find a way to promote the show. It’s probably losing money but you are too stubborn to kill it. Take down the billboard and ditch the show!

    7. Carole
      July 19, 2015 at 6:48 pm

      These VH1 folks are immature themselves, you simply cannot convey to some people what is appropriate and what is not. Children are show-offs until they know better. Most do ….. but there will always be a segment of society, albeit a small margin, thank God, who want to buck the system. We’ve all been there to a certain degree, but somehow we get bored or grow-up. It’s just juvenile and inappropriate even though I don’t believe it will damage anybody’s libido.

      Maybe it’s an L.A. thing. Actually I know people in the L.A. area and they wouldn’t approve. I take that back. Personally
      I agree with the Parents Television Council. But I don’t think this advertising method should appear at all in this venue. Period!

    8. Steve Logan
      July 19, 2015 at 12:24 am

      Yes VH1, please take the billboard down for all of our sakes; for America’s sake. Our country has enough trouble as it is and this billboard is really pointless. There is no constructive good that can possibly come from this travesty. Please, do the right thing for America’s future. Thank you.

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