• Which TV Sponsors Have Been Naughty, And Which Have Been Nice?

    by  • November 19, 2015 • Advertiser Accountability • 4 Comments


    Consider This List When Holiday Shopping

    The Parents Television Council announced the companies that it chose for its annual Best/Worst Advertisers List. The “Best” companies on this list have demonstrated willingness to support positive TV programming. Those companies on the “Worst” list have supported TV shows that routinely feature sex, violence, and profanity, and have not responded to calls to reevaluate their sponsorship behavior.

    “TV’s influence does not end when the commercials are over. Those companies on our ‘best’ list recognize that fact, choosing to put their ad dollars towards supporting TV programming that is more positive and wholesome for families. And that’s no easy feat since there’s such a dearth of safe primetime broadcast TV shows for families to watch together. We applaud those on our ‘best’ list for taking seriously their responsibility towards families,” said PTC President Tim Winter.

    “We have found that companies on our ‘worst’ list consistently sponsor primetime broadcast TV shows that feature extremely disturbing and harmful content and that are rated by the networks as appropriate for children. Some of those shows include: ‘Family Guy,’ which over the past year has featured ‘jokes’ about sexually assaulting children; ‘Wicked City,’ a serial killer-focused drama that routinely shows graphic violence and sex; ‘Scream Queens,’ which shows graphic gore akin to R-rated horror movies.

    “Companies can choose to change their sponsorships – and we urge those in the worst category to reevaluate their ad buys. Research shows that programs with high levels of violent or sexual content can actually repress the viewers’ ability to recall advertised brands. By contrast, subjects who watched ‘neutral’ programming were better able to recall the ads the following day.

    “Finally, we ask Americans who are concerned about the effect of harmful TV content on children to use this list as they begin their holiday shopping, to reward the good ones and avoid the worst.”

    PTC’s Best/Worst Advertisers List of 2015
    The list is arranged by industry, followed by the best and worst companies in each category.

    Computers/Software Google Microsoft
    Candy Nestle; Mondelez International (Trident, Dentyne, Bubblicious, Toblerone) Mars; Wrigley
    Pharmaceutical Sanofi; Johnson & Johnson Bayer; Merck
    Consumer Brands P&G (Cover Girl, Luvs, Swiffer, Bounty, Tide, Crest, Pampers, Olay, Duracell, Gillette, Always, NyQuil) Unilever (Dove, Axe, Lipton, Suave, Vaseline, Hellmann’s)
    Beverages Coca Cola Red Bull
    Fast Food Wendy’s; Dunkin’ Brands McDonald’s; Burger King; Yum!
    Insurance Prudential Nationwide
    Office Supply Office Depot Staples
    Jewelry/Retail Helzberg Diamonds Kay Jewelers
    Clothing/Retail TJX (Marshalls, Home Goods, TJ Maxx) L Brands (Victoria’s Secret, Bath & Body Works, La Senza)
    General Retail Sears; Walmart Target; Best Buy




    Ms. Henson is a noted expert on entertainment industry trends and the how the impact of entertainment affects children and the American popular culture at large. She also directs the organization’s Advertiser Accountability Campaign, which encourages companies to sponsor family-friendly entertainment. She previously supervised the research and program content analysis operations of the PT and produced a number of groundbreaking PTC studies that document the levels of graphic sex, violence and profanity on television. Some of those reports include: The Ratings Sham I & II, Dying to Entertain, Faith in a Box, The Sour Family Hour, The Blue Tube, and TV Bloodbath. She began her career with the PTC in 1997 as an entertainment analyst, documenting instances of inappropriate content on television. Ms. Henson has appeared on a variety of television shows including Fox News Channel’s The O’Reilly Factor, Your World with Neil Cavuto, The Big Story, CNN Headline News’ ShowBiz Tonight, CNBC’s On the Money, MSNBC’s Scarborough Country, and CBN’s Newswatch. She is a frequent guest on radio talk shows across the country and has been quoted extensively in news sources such asEntertainment Weekly, Time, Newsweek, The Wall Street Journal, The Washington Post, Los Angeles Times, New York Times, USA Today, New York Daily News, Boston Globe, Chicago Tribune, San Francisco Chronicle, Variety, Associated Press, Reuters, and Bloomberg. Ms. Henson is a graduate of the University of Virginia where she received a BA in Government. She resides in Falls Church, Va., with her husband and their son.

    4 Responses to Which TV Sponsors Have Been Naughty, And Which Have Been Nice?

    1. allen e anderson
      January 15, 2016 at 7:51 am

      boycotting some cos is not always feasible chances are if u buy or own a computer you will have microsoft programs installed on it. as a diabetic my ins co will only pay for some supplies made by bayer

    2. Uncle Dave
      November 27, 2015 at 8:08 am

      Thank you for this list. While I am disappointed in some of my favorite brands (Microsoft, Bayer and Staples), I have long espoused to my friends and family that is if you are troubled by something on TV or in retail… “Vote with your wallet”. Or sometimes I would say, “Apparently they don’t need MY money…”

    3. Larry Schmidt
      November 27, 2015 at 7:01 am

      I will be boycotting the bad ones. There is to much garbage on TV. It will help by sending a message to these bad sponsors.

    4. Randy Mikota
      November 26, 2015 at 11:08 am

      Condos to Ms. Henson for being a true family watch dog in today’s world. For over twenty years I have been working with youth in today’s culture and I know all to well what type of unhealthy consequences our current television programming has on young minds. It’s been my passion to do what ever I can to off set these influences through proactive actions with my own children and those that I work with weather it be through my work environment, faith based or volunteering. I would love nothing more than to give the ParentsTelevision Council some of my time an energy in battle of keeping authentic Family television assessable to this and future generations. HOW CAN I HELP?

      Randy Mikota.

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