• American Horror Story: Hotel Hits Bottom

    by  • January 17, 2016 • Cable Choice, Sex, Violence, Worst Cable Show of the Week • 0 Comments

    Despite receiving several industry awards, FX’s grotesque American Horror Story is not a winner with viewers.

    Both those in the entertainment industry and the so-called “critics” who cover it rhapsodize over Ryan Murphy’s unbelievably bloody, sexually graphic, and aptly-named program American Horror Story. This was confirmed at this year’s Golden Globe Awards, where singer-actress Lady Gaga received the award for Best Actress, and the program itself was nominated for Best Program or Movie.

    But most television viewers are far less enraptured by Murphy’s gore-choked pornography. The vast majority are indifferent – they don’t know about it, don’t watch it, and don’t care. As reported by Deadline: Hollywood, the program’s January 13th season finale drew a mere 2.25 million viewers, 1.45 million of whom were in the all-important 18-49 demographic. (This leaves open the possibility that the other 800,000 viewers were children under age 18 – hardly a suitable group for the MA-rated program, and a perfect demonstration of why the cable industry should move FX into the premium tier.)

    Given that there are an estimated 116 million cable households in the U.S. (approximately 84% of the population), this of course means that upwards of 113 million Americans DON’T watch American Horror Story, and don’t want it – yet they’re still forced to pay for it.

    Between this caliber of programming and the rising costs of cable TV, no wonder an increasing number of Americans are “cutting the cord” and watching TV via Internet, where they can pay for only what they want to watch.

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    About

    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

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