• Some Positive Commercials Airing at Super Bowl 50

    by  • February 2, 2016 • Advertiser Accountability • 5 Comments

    sb_2016

    Here are some of the most positive and family-friendly Super Bowl commercials set to air this coming weekend.

    Super Bowl 50 is set to air on CBS February 7th.  This game will be the first Super Bowl held in the San Francisco Bay area since January 1985. It has been dubbed as the Golden Super Bowl because it will be located in the Golden State of California, and because it celebrates its “golden anniversary” 50th year.

    Some people watch the Super Bowl for the love of the game, while others watch simply for the commercials.  The commercials are a big attraction and have been known to start trends in the past. And why wouldn’t they, when CBS’s asking price for a 30-second commercial is $5 million?

    With an expected Super Bowl viewership of over 100 million, we at the PTC applaud advertisers who use this time to promote their product responsibly and without the tired gimmick of using sex and scantily-clad women to sell their product.  Below are some of the best commercials to look forward to.

     

    AUTOMOTIVE

    With the hashtag #DefyLabels, BMW Mini teams up with tennis star Serena Willliams, who gives an inspiring quote:  “No one can define you. Only you can define you.”

    ONLINE SERVICES

    Website builder Wix.com has partnered with DreamWorks Animation, the animators behind Shrek and Madagascar. Under the hashtag #StartStunning, the 30-second ad will promote the upcoming release of PTC family-friendly approved movie, Kung Fu Panda 3 by showing the ease of creating a website using Wix. 

    PACKAGED GOODS

    A 30-second public service announcement from Colgate encourages viewers to save water by turning off their faucets when brushing. This commercial will air during the 2-minute warning before the second half of the game.


    ADULT BEVERAGE

    Anheuser-Busch and Budweiser offer a positive message encouraging responsible drinking. Helen Mirren is shown in this one-minute commercial, disgracing those who choose to drink and drive.  The commercial ends with a #GiveADamn slogan.

     

    GAMING

    With a “can do” attitude, this year will feature the first Pokemon Super Bowl commercial, celebrating the 20th anniversary of the release of their first Nintendo games, “Pokemon Red” and “Pokemon Green.” 

    Leave us your thoughts!

    Comment below what you think of these commercials or some of the other commercial you see during the “Big Game”!

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    About

    LaQuita Marshall is the PTC’s Advertiser Accountability Coordinator.

    5 Responses to Some Positive Commercials Airing at Super Bowl 50

    1. Carolyn
      February 5, 2016 at 10:54 am

      Sorry, but no commercial showing someone getting ready to guzzle a beer is “family friendly”, nor is it something appropriate for children and youth to view (no matter how “positive” the intended message) I know the NFL is in bed with the beer companies, and of course there will be beer ads on the Super Bowl broadcast, but what an odd choice for the PTC, for an appropriate ad! And that’s to say nothing of the profane “Give a Damn” slogan, and the slew of name-calling in the ad! Again — regardless of the topic — Aren’t we trying to teach our children that those things are ALWAYS wrong?

      • Matt
        February 7, 2016 at 5:54 pm

        Sigh……..oh please, get with the 21st century.

      • Brian
        February 8, 2016 at 9:25 am

        I guess we will have to wait until after the Superbowl to really find out if that ad is effective or not…it seems like since the beginning of the history of the world man finds a way to get drunk and then do something stupid to either injure himself or someone else.

        • Brian
          February 8, 2016 at 9:28 am

          I did find it interesting that after the game Peyton says that he is going home to have a few Budweiser’s…Isn’t he now a role model for thousands of young kids that want to be like him?

    2. February 5, 2016 at 11:39 am

      the best ad i have seen is Doritos- fantastically pro life – i hope they were not intimidated into disocontinuing it -
      do you folks know?

      http://www.lifenews.com/2016/01/18/funny-doritos-commercial-shows-unborn-baby-bonding-with-dad-on-ultrasound/

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