• Supergirl-Flash Crossover Proves Viewers Want Family Fare

    by  • March 29, 2016 • Broadcast Decency, Family Friendly • 2 Comments

    The crossover between two family-friendly shows drew increased viewership.

    In a rare event this week, characters from the CW’s superhero program The Flash crossed over into an episode of CBS’ Supergirl. Ratings for Supergirl increased 21% in total viewers over the previous week during the crossover episode, and it was the highest-rated scripted show on broadcast TV Monday night.

    The PTC has previously been complimentary about the light-hearted content on The Flash; and we named Supergirl as one of the best new shows this broadcast season. Both programs are appropriate for kids and younger teens, and abound with positive messages as well as adventure. This latest ratings success proves that, when it comes to attracting an audience, family-friendly content is king.

     

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    About

    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

    2 Responses to Supergirl-Flash Crossover Proves Viewers Want Family Fare

    1. Clay
      March 31, 2016 at 10:32 am

      Except for the fact that The Flash has profanity in just about every episode (mostly H***), and a good bit of drinking alcohol.

    2. Arthur
      April 6, 2016 at 10:12 am

      Actually, I don’t think that the increased viewership has anything to do with their family friendliness. Supergirl and The Flash are both immensely popular shows based on beloved comic book characters, and the majority of the people who watch these shows are comic book fans. The crossover is something that ‘nerds’ have been demanding for a while now, and I doubt that many families decided “Oh, two superheroes are together on the same show. We should get the kids in here and watch it.”
      Also, neither show is something that I would watch with children. They are both fairly violent, there is some profanity and suggestive content, and the season finale of The Flash featured a suicide (though it was for the greater good).

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